Personnel Information

写真b

KATAYAMA YOSHITAKE

Organization
Institute of Business and Accounting
Research Fields, Keywords
統合型マーケティングコミュニケーション　ブランドマネジメント
Teaching and Research Fields
実務者視点でのブランド論
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=689&TCH_NO=226020&REQ_PRFR_FUNC_ID=AGA030
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Degree 【 display / non-display 】

  • Degree name:学士
    Classified degree field:Humanities & Social Sciences / Business administration
    Conferring institution:Kobe University
    Acquisition way:Coursework
    Date of acquisition:1988.03

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting
    Title:Professor
    Date:2022.04 -

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Association Memberships 【 display / non-display 】

  • Academic society name:広告学会
    Academic country located:Japan

  • Academic society name:マーケティング学会
    Academic country located:Japan

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Books 【 display / non-display 】

  • Language: Japanese
    Title: Practitioner Branding Theory
    Publisher: sendenkaigi
    Date of publication: 2021.09
    Author(s): YOSHITAKE KATAYAMA

    Type of books: General book
    Authorship：Sole author

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