NORLIA AHMAD
Organization
Institute of Business and Accounting Business School
Research Fields, Keywords
Consumer Behavior, Digitalization, Sustainability, マーケティング
Teaching and Research Fields
My current research interests revolve around technological influences on consumer behavior. The key argument is that companies should not consider their customers as merely target markets and fail to recognize that consumers are individuals and decision-makers. A deeper understanding of the fundamentals of the consumer decision-making process should form as the building blocks of sustainable marketing strategies. In light of advanced technologies in online interactions and consumer decisions, my inquiry calls for the role of technology to enhance individual wellbeing and create societal progress, not just innovations for economic growth. In the absence of transparency and privacy regulation, my research explores the positive and negative consequences of technologically enabled interactions on consumer autonomy and wellbeing.
Degree 【 display / non-display 】
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Degree name:Doctor of Philosophy
Classified degree field:Humanities & Social Sciences / Business administration
Conferring institution:Hiroshima University
Acquisition way:Thesis
Date of acquisition:2004.03 -
Degree name:Master of Science
Classified degree field:Humanities & Social Sciences / Commerce
Conferring institution:Hiroshima University
Acquisition way:Thesis
Date of acquisition:2001.03
Career 【 display / non-display 】
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Affiliation:Kwansei Gakuin University
Department:Institute of Business and Accounting Business School
Title:Professor
Date:2018.04 - -
Affiliation:Kwansei Gakuin University
Department:Institute of Business and Accounting Business School
Title:Associate Professor
Date:2009.09 - 2018.03 -
Affiliation: Otaru University of Commerce, Hokkaido
Department:Japan Society for the Promotion of Science (JSPS)
Title:Postdoctoral Fellow
Date:2006.10 - 2008.09 -
Affiliation:Khazanah National
Title:Researcher
Date:2006.07 - 2006.09 -
Affiliation:Open University Malaysia
Title:Lecturer
Date:2004.07 - 2006.06
Research Areas 【 display / non-display 】
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Research field:Humanities & Social Sciences / Business administration
Papers 【 display / non-display 】
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Language: English
Title: Toward Advancing Debates on Islamic Marketing: A Renewed Perspective
Journal name: Journal of Islamic Marketing, Emerald vol. 9 (1) (p.152 - 166)
Date of publication: 2018
Author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Author
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Language: English
Title: What Do We Know About The “Third One-billion Market": A Closer Look at Muslim Consumers and Halal Phenomenon
Journal name: Business and Accounting Review vol.19 (p.21 - 39)
Date of publication: 2017.06
Author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Author
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Language: English
Title: Quality Attribute and Customer Satisfaction: Using Kano Model to Prioritize What Matters Most to Customers
Journal name: Journal of Marketing and Consumer Behaviour in Emerging Markets vol.1 (5) (p.15 - 28)
Date of publication: 2017.03
Author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Author
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Language: English
Title: Consumer Attitude towards Luxury: A Review on Luxury Value Perceptions
Journal name: Business and Accounting Review vol.16 (p.69 - 83)
Date of publication: 2015.12
Author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Author
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Language: English
Title: Exploring Customer Needs and Kano Model: A Preliminary Study of Perceived Needs of Smartphone Users in Japan
Journal name: Asia Pacific Marketing Review vol.3 (2) (p.123 - 133)
Date of publication: 2014
Author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Author
Presentations 【 display / non-display 】
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Language:English
Conference name:6th Global Islamic Marketing Conference
International/Domestic presentation:International presentation
Holding date：2015.05 - 2015.06
Title:Toward Advancing Islamic Marketing Debates: Insights from the Japanese Concept of "Omotenashi" and Practices.
Presentation type:Oral presentation (general)
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Language:English
Conference name:5th Asia-Pacific Business Research Conference
International/Domestic presentation:International presentation
Holding date：2014.02
Title:Exploring Customer Needs of High-Technology Product: A Preliminary Analysis of Perceived Needs and Kano Model
Presentation type:Oral presentation (general)
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Language:English
Conference name:Lupcon Center for Business Research (LCBR) European Marketing Conference
International/Domestic presentation:International presentation
Holding date：2012.08
Title:The Influence of "Logo-fication" Strategy on Consumer Perception of Luxury Brands: A preliminary finding from Japan
Presentation type:Oral presentation (general)
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Language:English
Conference name:The 2011 Academy of Marketing Conference
International/Domestic presentation:International presentation
Holding date：2011.07
Title:Needs Based Segmentation: An Analysis of Mobile Services Evolution
Presentation type:Oral presentation (general)
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Language:English
Conference name:International Conference on Economic, Business and Marketing Management
International/Domestic presentation:International presentation
Holding date：2011.03
Title:Hierarchy of User Needs: An Analysis of Mobile Phone Innovation
Presentation type:Oral presentation (general)