Personnel Information

写真b

NISHIMOTO Akihiro

Organization
School of Business Administration
Laboratory Address
1-155, Uegahara Ichiban-Cho, Nishinomiya, Hyogo
Research Fields, Keywords
Marketing Strategy, Marketing Science, Consumer Behavior, Market Creation, Brand Management, Interaction Experience with AI-enabled Smart Objects, Megamarketing, Digital Consumption, Consumer Well-being
Teaching and Research Fields
関西学院大学、教授。兵庫県三田市出身。2005年に関西学院大学商学部を早期卒業、2007年に同大学大学院商学研究科を修了後、日産自動車・国内マーケティング本部宣伝部にて広告宣伝活動に従事。その後、慶應義塾大学大学院経営管理研究科（博士：経営学）、小樽商科大学商学部准教授、関西学院大学商学部准教授、カリフォルニア大学バークレー校ハース経営大学院客員研究員などを経て、2021年より現職。専門はマーケティング戦略、ブランドマネジメント、マーケティング・サイエンス、消費者行動分析。日本マーケティング学会マーケティングジャーナル2023年ベストペーパー賞、2021優秀論文（奨励賞）、日本商業学会2019年度優秀論文賞、2018年公益財団法人吉田秀雄記念事業財団助成研究賞など受賞歴多数。大手広告代理店、消費財・化粧品メーカー、食品メーカー、アパレル企業、スタートアップなど多数の企業にマーケティング支援を提供。日本消費者行動研究学会理事、編集事務局長、組織学会シニアエディター、日本マーケティング学会アソシエイトエディターなど、学会役職も多数歴任。
URL
https://sites.google.com/view/anishimoto/home
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=311&TCH_NO=130019&REQ_PRFR_FUNC_ID=AGA030
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Graduating School 【 display / non-display 】

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:2005.03
    Completion status:Advanced a year
    Country location code:Japan

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Graduate School 【 display / non-display 】

  • Graduate school:Keio University
    Department:Graduate School, Division of Business Administration

    Course completed:Doctor's Course
    Date of completion:2011.03
    Completion status:Accomplished credits for doctoral program
    Country:Japan

  • Graduate school:Kwansei Gakuin University
    Department:Graduate School, Division of Commerce

    Course completed:Master's Course
    Date of completion:2007.03
    Completion status:Completed
    Country:Japan

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Studying abroad experiences 【 display / non-display 】

  • Name of institution: University of California at Berkeley, Haas School of Business
    Name of job or career: Visiting Scholar
    Date: 2016.09 - 2018.08

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Degree 【 display / non-display 】

  • Degree name:Ph.D.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Keio University
    Acquisition way:Coursework
    Date of acquisition:2012.01

  • Degree name:M.A.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2007.03

  • Degree name:B.A.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2005.03

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Professor
    Date:2021.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Associate Professor
    Date:2013.04 - 2021.03

  • Affiliation:Otaru University of Commerce
    Department:Department of Commerce
    Title:Associate Professor
    Date:2011.04 - 2013.03

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Association Memberships 【 display / non-display 】

  • Academic society name:INFORMS Marketing Science
    Academic country located:United States

  • Academic society name:Association for Consumer Research
    Academic country located:United States

  • Academic society name:Japan Institute of Marketing Science
    Academic country located:Japan

  • Academic society name:Japan Association for Consumer Studies
    Academic country located:Japan

  • Academic society name:Japan Society of Marketing and Distribution
    Academic country located:Japan

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Research Areas 【 display / non-display 】

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Marketing

  • Research field:Humanities & Social Sciences / Business administration

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Marketing Science

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Consumer Behavior

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Papers 【 display / non-display 】

  • Title: Brand Competitiveness and Resilience to Exogenous Shock: Usage of Smartphone Apps During the COVID-19 Pandemic
    Journal name: Journal of Retailing and Consumer Services  vol.75
    Date of publication: 2023.07
    Author(s): Sotaro KATSUMATA, Akihiro NISHIMOTO, P.K. Kannan

    DOI: https://doi.org/10.1016/j.jretconser.2023.103453

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  • Title: Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting: Measurement and Analysis of WTP and WTA When Payment Methods Can Be Selected
    Journal name: Japan Marketing Journal  vol.43  (1)  (p.53 - 65)
    Date of publication: 2023.06
    Author(s): Akihiro NISHIMOTO, Sotaro KATSUMATA

    DOI: 10.7222/marketing.2023.037

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  • Language: Japanese
    Title: How to Use the Lead Users in Anarogous Markets to get the Innovative New Product Ideas
    Journal name: Marketing Science  vol.29  (1)  (p.7 - 32)
    Date of publication: 2021.12
    Author(s): Masaki ISHIDA, Akihiro NISHIMOTO

    DOI: https://doi.org/10.11295/marketingscience.202104
    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

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  • Language: Japanese
    Title: Emergent-Nature Consumers as the Source of Innovation for Rapid Change: Analyses of Social Media Usage during the COVID-19 Outbreak
    Journal name: Marketing Journal  vol.40  (4)  (p.44 - 57)
    Date of publication: 2021.03
    Author(s): Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji MOTOHASHI

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • Language: Japanese
    Title: Psychological Ownership on the Tactile Experience Through the Digital Interface
    Journal name: Journal of Business Administration  vol.68  (2)  (p.43 - 59)
    Date of publication: 2020.08
    Author(s): Akihiro NISHIMOTO

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author

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Books 【 display / non-display 】

  • Title: The Power of Marketing
    Publisher: Yuhikaku Publishing
    Date of publication: 2023.05

    Authorship：Contributor

  • Title: Marketing
    Publisher: Nippon Hyoron-sha
    Date of publication: 2022.12
    Author(s): Nishimoto, Akihiro, Katsumata, Sotaro

  • Language: Japanese
    Title: Megamarketing: The Strategy of Market Creation
    Publisher: Nippon Hyoron Sha Co.,Ltd
    Date of publication: 2020.01
    Author(s): Nisimoto, Akihiro, Katsumata, Sotaro

    Type of books: Scholarly book
    Authorship：Joint author

  • Language: Japanese
    Title: Competitive Context as Marketing Resources: The New Ideas for Avoiding Commoditization
    Publisher: 有斐閣
    Date of publication: 2016.02
    Author(s): Akihiro NISHIMOTO

    Type of books: Scholarly book
    Authorship：Joint author

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  • Language: Japanese
    Title: Consumer Behavior as External Marketing Resources: Getting Competitive Advantages from the Heterogeneity on the Market
    Publisher: 有斐閣
    Date of publication: 2015.12
    Author(s): Akihiro NISHIMOTO

    Type of books: Scholarly book
    Authorship：Sole author

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MISC 【 display / non-display 】

  • Title:（書評）デジタル時代のブランド戦略：田中洋編著 『デジタル時代のブランド戦略』
    Journal name:JMA Marketing HORIZON, 2024年2月号
    Date of publication:2024.02
    Author(s):NISHIMOTO, Akihiro

  • Title:（書評）ビッグデータ分析の新視点を提供：博報堂生活総合研究所著 『デジノグラフィ：インサイト発見のためのビッグデーター分析』
    Journal name:JMA Marketing View, 2021新年号
    Date of publication:2021.01
    Author(s):NISHIMOTO, Akihiro

  • Language：Japanese
    Title:コモディティ化時代のブランド戦略：熾烈な競争の中に新たなチャンスを見出す
    Journal name:アド・スタディーズ  (55)  (p.8 - 13)
    Date of publication:2016.03
    Author(s):西本 章宏

    Type of publication：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)

  • Language：Japanese
    Title:消費者を"戦略資源"と捉える成熟化時代のマーケターに必要な発想法
    Journal name:宣伝会議  (893)  (p.135)
    Date of publication:2016.02
    Author(s):西本 章宏

    Type of publication：Book review, literature introduction, etc.

  • Language：Japanese
    Title:コモディティ化時代のマーケティング戦略：狂騒から協奏的マーケティング競争へ
    Journal name:季刊イズミヤ総研  (103)  (p.6 - 16)
    Date of publication:2015.07
    Author(s):西本 章宏

    Type of publication：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)

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Awards 【 display / non-display 】

  • Prize: Marketing Journal Best Paper
    Date awarded:2023.10
    Award type:Honored in official journal of a scientific society, scientific journal
    Awarding organization：Japan Marketing Academy
    Award-winner (group):NISHIMOTO, Akihiro, KATSUMATA, Sotaro

  • Prize: the Marketing Journal 2021 Incentive Award
    Date awarded:2021.10
    Country:Japan
    Award type:Honored in official journal of a scientific society, scientific journal
    Awarding organization：Japan Marketing Association
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji Motohashi

  • Prize: 日本商業学会2019年度優秀論文賞
    Date awarded:2019.05
    Country:Japan
    Award type:Award from Japanese society, conference, symposium, etc.
    Awarding organization：日本商業学会
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA

  • Prize: 吉田秀雄記念事業財団第十六回助成研究奨励賞
    Date awarded:2018.11
    Country:Japan
    Award type:Award from publisher, newspaper, foundation, etc.
    Awarding organization：公益財団法人吉田秀雄記念事業財団
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA

  • Prize: 吉田秀雄記念事業財団第十二回助成研究準吉田秀雄賞
    Date awarded:2014.11
    Country:Japan
    Award type:Award from publisher, newspaper, foundation, etc.
    Awarding organization：公益財団法人吉田秀雄記念事業財団
    Award-winner (group):Sotaro KATSUMATA, Akihiro NISHIMOTO

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Research Projects 【 display / non-display 】

  • Research category:Grant-in-Aid for Scientific Research(C)
    Project year：2022.04 - 2025.03
    Title:消費者行動視点からのデジタル市場の創造に関する実証研究

  • Research category:基盤研究(C)
    Project year：2022.04
    Title:消費者行動視点からのデジタル市場の創造に関する実証研究
    Awarding organization：日本学術振興会
    System name：科学研究費助成事業

  • Research category:Grant-in-Aid for Scientific Research(B)
    Project year：2021.04 - 2025.03
    Title:Empirical Analysis of the Market Dynamics and Transformation on the Perspective from Multiple-market

  • Research category:Grant-in-Aid for Scientific Research(B)
    Project year：2021.04
    Title:Empirical Analysis of the Market Dynamics and Transformation on the Perspective from Multiple-market
    Awarding organization：Japan Society for the Promotion of Science
    System name：Grants-in-Aid for Scientific Research

  • Research category:Grant-in-Aid for Scientific Research(C)
    Project year：2019.04 - 2022.03
    Title:Empirical Analysis about the Impact of Really New Products on Market Creation

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Presentations 【 display / non-display 】

  • Language:Japanese
    Conference name:Symposium: The Present and Future of Sensory Marketing
    International/Domestic presentation:Domestic presentation
    Holding date：2024.01
    Presentation date：2024.01.27
    Title:Value-enhancing Effects of Psychological Ownership
    Presentation type:Symposium, workshop panel (nominated)

  • Language:Japanese
    Conference name:67th Conference of Japan Association for Consumer Studies
    International/Domestic presentation:Domestic presentation
    Holding date：2023.10
    Presentation date：2023.10.21
    Title:Idea Screening of Really New Products: Interaction Effects between Lead-users and False Concensus effects on Prediction of Consumer Preference
    Presentation type:Oral presentation (general)

  • Conference name:112th Conference of Japan Institute of Marketing Science
    Holding date：2022.12
    Presentation date：2022.12.10
    Title:Investigating the Fales Consensus Effect of Using Lead Users

  • Language:Japanese
    Conference name:11th Research Conference of Japan Society of Marketing and Distribution
    International/Domestic presentation:Domestic presentation
    Holding date：2021.12
    Title:Understanding the Process of Market Creation from Consumer Research and Data
    Presentation type:Oral presentation (general)

  • Language:Japanese
    Conference name:110th Conference of Japan Institute of Marketing Science
    International/Domestic presentation:Domestic presentation
    Holding date：2021.12
    Title:The Effects of Enhanced New Products on Consumer Psychological Ownership
    Presentation type:Oral presentation (general)

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Teaching Experience (Off-campus) 【 display / non-display 】

  • Subject：マーケティングマネジメント
    Institution name：Kwansei Gakuin University

  • Subject：関係性マーケティング
    Institution name：Kwansei Gakuin University

  • Subject：研究演習II
    Institution name：Kwansei Gakuin University

  • Subject：研究演習I
    Institution name：Kwansei Gakuin University

  • Subject：研究指導
    Institution name：Kwansei Gakuin University

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Committee Memberships 【 display / non-display 】

  • Organization name:Japan Association for Consumer Studies
    Committee name:Director

  • Organization name:Japan Marketing Academy
    Committee name:Associate Editor

  • Organization name:The Academic Association for Organizational Science
    Committee name:Senior Editor

  • Organization name:Japan Association for Consumer Studies
    Committee name:Editorial Office Manager

  • Organization name:Japan Institute of Marketing Science
    Committee name:Research Committee

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