Personnel Information

写真b

YAMAMOTO Shoji

Organization
Institute of Business and Accounting Business School
Research Fields, Keywords
マーケティング, 消費者行動, 流通システム, サービス・マーケティング, marketing,consumer behavior,distribution system,service marketing
Laboratory Phone number
+81-798-54-6375

Graduating School 【 display / non-display

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:1983.03
    Completion status:Graduated
    Country location code:Japan

Graduate School 【 display / non-display

  • Graduate school:Kobe University
    Department:Graduate School, Division of Administration

    Course completed:Doctor's Course
    Date of completion:1989.03
    Completion status:Completed
    Country:Japan

Research History 【 display / non-display

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Assistant Professor
    Date:1989.04 - 1993.03

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Associate Professor (as old post name)
    Date:1993.04 - 1999.03

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Professor
    Date:1999.04 - 2005.03

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Professor
    Date:2005.04 -

  • Affiliation:Kwansei Gakuin University
    Title:Vice President
    Date:2011.04 - 2014.03

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Association Memberships 【 display / non-display

  • Academic society name:servicology

    Academic country located:Japan

Research Areas 【 display / non-display

  • Research field:Humanities & Social Sciences / Commerce

  • Research field:Humanities & Social Sciences / Business administration

Teacher organization examination execution 【 display / non-display

  • School name: Kwansei Gakuin University
    Career status: Professor
    Date of authorization: 2008.04

  • School name: Kwansei Gakuin University
    Career status: Professor
    Date of authorization: 2005.04

Research Career 【 display / non-display

  • Research subject: Analysis of patterns in preference construction process and application

    Periods of research: 2009.04 - 2012.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.

  • Research subject: Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser 

    Periods of research: 2006.04 - 2008.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.

    By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.

    In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.

    The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.

  • Research subject: Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice 

    Periods of research: 1999.04 - 2001.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:Product choice process is major marketing issue. Many marketing researcher have investigated the process and found the difference between choice task and judge task of consumer decision-making. We found out than high involvement consumers tend to take different results between tasks.

    Web base experiment faced some difficult problem. We understand measurement error with collision by net conjecture. Measuring response time of information gathering is not accurate. So, we construct client-server system for the experiment that real time processing is needed.

    In second year, we aimed to measure usage rate of the difference between intrinsic and extrinsic cue. In results of the experiment, we identify that the more knowledge in the product class, the more time of processing of consumers.

    However, we had to reinvestigate the measurement of involvement of consumer and could not find the explicit difference of processing time, cue usage, and preference structure because of complex factors.

  • Research subject: mesuring the effects of visual data in the prouct evaluation process. 

    Periods of research: 1994.04 - 1995.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.

    By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.

    In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.

    The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.

Papers 【 display / non-display

  • Language: Japanese
    Title: 製造企業のサービス化における財の代替性
    Journal name: ビジネス&アカウンティングレビュー  (17)  (p.1 - 14)
    Date of publication: 2016.06
    Author(s): 山本 昭二, Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Multiple Authorship

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  • Language: Japanese
    Title: オムニチャネルの特性と消費者行動 (10周年記念号)
    Journal name: ビジネス&アカウンティングレビュー  (16)  (p.55 - 68)
    Date of publication: 2015.12
    Author(s): 山本 昭二, Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Multiple Authorship

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  • Language: Japanese
    Title: 消費者の情報処理過程の計測における提示課題による効果の検証
    Journal name: ビジネス&アカウンティングレビュー  (15)  (p.59 - 75)
    Date of publication: 2015.06
    Author(s): 山本 昭二, Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Multiple Authorship

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  • Language: Japanese
    Title: 西宮市大学交流協議会の活動 (特集 公共サービスにおけるイノベーション創出のキーワード)
    Journal name: サービソロジー = Serviceology : magazine of Society for Serviceology  vol.2  (1)  (p.20 - 25)
    Date of publication: 2015.04
    Author(s): 山本 昭二

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

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  • Language: Japanese
    Title: 小売店舗における顧客経験:リアル店舗からインターネットへ
    Journal name: 商学論究/58巻/4号 関西学院大学商学研究会
    Date of publication: 2011.03
    Author(s): 山本 昭二

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

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Books 【 display / non-display

  • Language: Japanese
    Title: 小売店舗における人時生産性の規定要因
    Publisher: 関西学院大学出版会
    Date of publication: 2014
    Author(s): 山本 昭二,中西 正雄,石淵 順也,井上 哲浩,鶴坂 鶴坂貴恵 編著

    Type of books: Scholarly book
    Authorship: Joint author

  • Language: Japanese
    Title: 小売業革新
    Publisher: 千倉書房
    Date of publication: 2010.01
    Author(s): 高島克義、西村順二編著

    Type of books: Scholarly book
    Area of responsibility: 5章
    Authorship: Contributor

  • Language: Japanese
    Title: サービス・マーケティング入門
    Publisher: 日本経済新聞社
    Date of publication: 2007.08
    Author(s): 山本 昭二

    Type of books: Scholarly book
    Authorship: Sole author

  • Language: Japanese
    Title: バリュー・プロフィット・チェーン 
    Publisher: 日本経済新聞社
    Date of publication: 2004.12
    Author(s): 山本 昭二

    Type of books: Scholarly book
    Authorship: Joint translator

  • Language: Japanese
    Title: マーケティング・ネットワーク  論
    Publisher: 有斐閣
    Date of publication: 2002.03
    Author(s): 陶山計介、宮崎昭、藤本寿良編著

    Type of books: Scholarly book
    Area of responsibility: 第6章
    Authorship: Contributor

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MISC 【 display / non-display

  • Language:Japanese
    Title:Patterns of Servitization in Manufacturing
    Journal name:10th Servsig 2018 Paris
    Date of publication:2018.06
    Author(s):Shoji Yamamoto,Tamao Miura

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

  • Language:Japanese
    Title:診療所を中核とした地域医療経営人材育成プログラム (特集 生涯学習・社会人の学び直し)
    Publisher:日本私立大学連盟
    Journal name:大学時報 = University current review  vol.67  (378)  (p.52 - 55)
    Date of publication:2018.01
    Author(s):山本 昭二

    Type of publication:Article, review, commentary, editorial, etc. (scientific journal)
    Co-author classification:Single Author

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  • Language:Japanese
    Title:第4 次産業革命とサービス科学の拡張
    Publisher:特定非営利活動法人 横断型基幹科学技術研究団体連合
    Journal name:横幹  vol.11  (1)  (p.6 - 10)
    Date of publication:2017
    Author(s):山本 昭二

    Type of publication:Article, review, commentary, editorial, etc. (scientific journal)
    Co-author classification:Single Author

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  • Language:Japanese
    Title:消費者意思決定過程の追跡システム
    Journal name:日本消費者行動研究学会 第50回消費種行動研究コンファレンス
    Date of publication:2015.06
    Author(s):山本 昭二

    Type of publication:Article, review, commentary, editorial, etc. (bulletin of university, research institution)
    Co-author classification:Single Author

  • Language:Japanese
    Title:西宮市大学交流協議会の活動 (特集 公共サービスにおけるイノベーション創出のキーワード)
    Publisher:サービス学会
    Journal name:サービソロジー = Serviceology : magazine of Society for Serviceology  vol.2  (1)  (p.20 - 25)
    Date of publication:2015.04
    Author(s):山本 昭二

    Type of publication:Article, review, commentary, editorial, etc. (scientific journal)
    Co-author classification:Single Author

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Presentations 【 display / non-display

  • Language: English
    Conference name: 10th Servsig 2018 Paris
    International/Domestic presentation: International presentation
    Holding date: 2018.06
    Title: Patterns of Servitization in Manufacturing
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 日本消費者行動研究学会 第50回消費種行動研究コンファレンス
    International/Domestic presentation: Domestic presentation
    Holding date: 2015.06
    Title: 消費者意思決定過程の追跡システム
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: S3FIRE 第5回フォーラム、東京コンファレンスセンター
    International/Domestic presentation: Domestic presentation
    Holding date: 2014
    Title: サービス経済が映し出す未来と現実
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 第61回日本商業学会全国大会
    International/Domestic presentation: Domestic presentation
    Holding date: 2011.05
    Title: サービス製品の評価過程
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 日本商業学会関西部会
    International/Domestic presentation: Domestic presentation
    Holding date: 2009.04
    Title: 大丸札幌店の出店
    Presentation type: Oral presentation (general)

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Teaching Experience (Off-campus) 【 display / non-display

  • Subject:
    Institution name:Kwansei Gakuin University

  • Subject:
    Institution name:Kwansei Gakuin University

  • Subject:
    Institution name:University of Marketing and Distribution Sciences

  • Subject:
    Institution name:Kwansei Gakuin University

Committee Memberships 【 display / non-display

  • Organization name:servicology
    Date:2018.07 -

  • Organization name:servicology
    Date:2016.06 - 2018.06

  • Organization name:
    Date:2014.05 -

  • Organization name:
    Date:2013.05 - 2015.04

  • Organization name:
    Date:2011.05 - 2013.05

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