YAMAMOTO Shoji
Organization
Institute of Business and Accounting Business School Professor
Research Fields, Keywords
marketing,consumer behavior,distribution system,service marketing, service marketing, marketing, distribution system, consumer behavior, marketing,consumer behavior,distribution system,service marketing, サービス・マーケティング, マーケティング, 流通システム, 消費者行動
Teaching and Research Fields
現在、精力的に関心を持って研究しているのは消費者のサービス製品の評価過程とサービス企業の生産性の問題である。サービス製品の評価過程では消費者の取得する手掛かりがモノの場合とは異なり、外在的手掛かり特にビジュアルな情報が重視されることを指摘している。流通企業を含めたサービス企業の生産性の向上に関しては、顧客と従業員の相互作用の管理が重要であるという観点から研究を行っている。
Laboratory Phone number
+81-798-54-6375
Graduating School 【 display / non-display 】
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Graduating School:Kwansei Gakuin University
Faculty:Faculty of Commerce
Kind of school:University
Date of graduation:1983.03
Completion status:Graduated
Country location code:Japan
Graduate School 【 display / non-display 】
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Graduate school:Kobe University
Department:Graduate School, Division of Administration
Course completed:Doctor's Course
Date of completion:1989.03
Completion status:Completed
Country:Japan
Studying abroad experiences 【 display / non-display 】
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Name of institution: デューク大学経営大学、Fuqua School of Business, Duke University
Name of job or career: Visiting Scholar
Date: 1995.10 - 1997.09
Degree 【 display / non-display 】
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Degree name:博士（商学）
Classified degree field:Humanities & Social Sciences / Commerce
Conferring institution:Kobe University
Acquisition way:Coursework
Date of acquisition:1998.03 -
Degree name:商学修士
Classified degree field:Humanities & Social Sciences / Commerce
Conferring institution:Kobe University
Acquisition way:Coursework
Date of acquisition:1986.03 -
Degree name:商学士
Classified degree field:Humanities & Social Sciences / Commerce
Conferring institution:Kwansei Gakuin University
Acquisition way:Coursework
Date of acquisition:1983.03
Career 【 display / non-display 】
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Affiliation:Kwansei Gakuin University
Title:Vice President
Date:2011.04 - 2014.03 -
Affiliation:Kwansei Gakuin University
Department:Institute of Business and Accounting Business School
Title:Professor
Date:2005.04 - -
Affiliation:Kwansei Gakuin University
Department:Institute of Busienss & Accounting
Title:Professor
Date:2005.04 - -
Department:経済学研究科
Title:Lecturer
Date:2002.08 -
Affiliation:Okayama University
Department:経済学部
Title:Lecturer
Date:2001.08
Association Memberships 【 display / non-display 】
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Academic society name:日本商業学会
Academic country located:Japan -
Academic society name:日本消費者行動研究学会
Academic country located:Japan -
Academic society name:Association for Consumer Research
Academic country located:United States -
Academic society name:servicology
Academic country located:Japan -
Academic society name:日本マーケティング・サイエンス学会
Academic country located:Japan
Research Areas 【 display / non-display 】
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Research field:Humanities & Social Sciences / Commerce
Research keywords：service marketing
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Research field:Humanities & Social Sciences / Commerce
Research keywords：消費者行動
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Research field:Humanities & Social Sciences / Business administration
Research keywords：サービスマネジメント
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Research field:Humanities & Social Sciences / Business administration
Teacher organization examination execution 【 display / non-display 】
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School name: Kwansei Gakuin University
Career status: Professor
Date of authorization: 2008.04 -
School name: Kwansei Gakuin University
Career status: Professor
Date of authorization: 2005.04
Research Career 【 display / non-display 】
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Research subject: 買い物行動におけるＥＣサイト及び店舗での情報探索と消費者の選好構成の追跡
Periods of research: 2017.04 - 2020.03
Classification of research form:No Setting
Research program:Grant-in-Aid for Scientific Research
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Research subject: オムニチャネルの構築による流通サービスの変化
Periods of research: 2015.04 - 2018.03
Classification of research form:No Setting
Research program:Grant-in-Aid for Scientific Research
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Research subject: 選好構成理論の実証のためのシステム開発とショッピングサイトへの応用
Periods of research: 2012.04 - 2015.03
Classification of research form:No Setting
Research program:Grant-in-Aid for Scientific Research
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Research subject: Analysis of patterns in preference construction process and application
Periods of research: 2009.04 - 2012.03
Classification of research form:No Setting
Research program:Grant-in-Aid for Scientific Research
Description of research activity:We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.
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Research subject: Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser
Periods of research: 2006.04 - 2008.03
Classification of research form:No Setting
Research program:Grant-in-Aid for Scientific Research
Description of research activity:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.
By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.
In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.
The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.
Papers 【 display / non-display 】
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Language: Japanese
Title: Household Choice of Delivery Service and Cooking Capacity
Journal name: Proceedings of the Conference of Transdisciplinary Federation of Science and Technology vol.2024 (0) (p.D-5-1 - )
Date of publication: 2024
Author(s): Yamamoto S., Tsubaki M.DOI: 10.11487/oukan.2024.0_d-5-1
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Language: English
Title: Analysis of Factors Influencing the Choice between Ownership and Sharing: Qualitative and Quantitative Survey Results on Car Sharing Service Users Conducted in Japan
Journal name: SUSTAINABILITY vol.14 (19)
Date of publication: 2022.10
Author(s): Miura Tamao, Yamamoto ShojiDOI: 10.3390/su141912886
Type of publication: Research paper (scientific journal)
Field of experts:Humanities & Social Sciences / Commerce
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Language: Japanese
Title: Substitutability between Goods in Servitization of Manufacturing Firms
Journal name: ビジネス&アカウンティングレビュー (17) (p.1 - 14)
Date of publication: 2016.06
Author(s): Shoji YamamotoType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Multiple Authorship
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Language: Japanese
Title: Aspects of Omnichannel and Consumer Behavior
Journal name: ビジネス&アカウンティングレビュー (16) (p.55 - 68)
Date of publication: 2015.12
Author(s): Shoji YamamotoType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Multiple Authorship
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Language: Japanese
Title: An Exploratory Research of Tracking on Consumer Information Processing Process by Presented Task
Journal name: ビジネス&アカウンティングレビュー (15) (p.59 - 75)
Date of publication: 2015.06
Author(s): Shoji YamamotoType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Multiple Authorship
Books 【 display / non-display 】
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Language: Japanese
Title: サービスと消費者行動
Publisher: 千倉書房
Date of publication: 2020.02
Author(s): 山本昭二、森藤ちひろ、国枝よしみ
Type of books: Scholarly book
Area of responsibility: 1章
Authorship：Joint editor
Field of experts:Humanities & Social Sciences / Commerce -
Language: Japanese
Title: サービス・クォリティ
Publisher: 千倉書房
Date of publication: 1999.03
Author(s): 山本 昭二
Type of books: Scholarly book
Authorship：Sole author
Field of experts:Humanities & Social Sciences / Commerce -
Language: Japanese
Title: 小売店舗における人時生産性の規定要因
Publisher: 関西学院大学出版会
Date of publication: 2014
Author(s): 山本 昭二,中西 正雄,石淵 順也,井上 哲浩,鶴坂 鶴坂貴恵 編著
Type of books: Scholarly book
Authorship：Joint author
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Language: Japanese
Title: 小売業革新
Publisher: 千倉書房
Date of publication: 2010.01
Author(s): 高島克義、西村順二編著
Type of books: Scholarly book
Area of responsibility: 5章
Authorship：Contributor
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Language: Japanese
Title: サービス・マーケティング入門
Publisher: 日本経済新聞社
Date of publication: 2007.08
Author(s): 山本 昭二
Type of books: Scholarly book
Authorship：Sole author
MISC 【 display / non-display 】
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Language：Japanese
Title:書評： 小野譲司・小川孔輔・森川秀樹（2021）．『サービスエクセレンス ― CSI診断による顧客経験［CX］の可視化 ―』生産性出版
Journal name:マーケティングジャーナル vol.42 (3) (p.93 - 95)
Date of publication:2023.01
Author(s):yamamoto shojiDOI:https://doi.org/10.7222/marketing.2023.012
Type of publication：Book review, literature introduction, etc.
Field of experts:Humanities & Social Sciences / Business administration
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Language：Japanese
Title:Patterns of Servitization in Manufacturing
Journal name:10th Servsig 2018 Paris
Date of publication:2018.06
Author(s):Shoji Yamamoto，Tamao MiuraType of publication：Research paper, summary (national, other academic conference)
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Language：Japanese
Title:診療所を中核とした地域医療経営人材育成プログラム (特集 生涯学習・社会人の学び直し)
Publisher:日本私立大学連盟
Journal name:大学時報 = University current review vol.67 (378) (p.52 - 55)
Date of publication:2018.01
Author(s):山本 昭二Type of publication：Article, review, commentary, editorial, etc. (scientific journal)
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Language：Japanese
Title:Industry 4.0 and the Extension of Service Science
Publisher:Transdisciplinary Federation of Science and Technology
Journal name:Oukan (Journal of Transdisciplinary Federation of Science and Technology) vol.11 (1) (p.6 - 10)
Date of publication:2017
Author(s):YAMAMOTO ShojiType of publication：Article, review, commentary, editorial, etc. (scientific journal)
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Language：Japanese
Title:消費者意思決定過程の追跡システム
Journal name:日本消費者行動研究学会 第50回消費種行動研究コンファレンス
Date of publication:2015.06
Author(s):山本 昭二Type of publication：Article, review, commentary, editorial, etc. (bulletin of university, research institution)
Works 【 display / non-display 】
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Work title: 流通システム（ビジネススクール）用の教材作成
Date：2007.04Work type：Educational material
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Work title: サービス・マーケティング（ビジネススクール）用の教材作成
Date：2006.09Work type：Educational material
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Work title: 課題研究基礎（ビジネススクール）用の教材作成
Date：2006.02Work type：Educational material
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Work title: チャネル・マネジメント（ビジネススクール）用の教材作成
Date：2005.09Work type：Educational material
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Work title: 参与観察の実践
Date：2005.05
Awards 【 display / non-display 】
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Prize: 日本商業学会学会賞優秀賞
Date awarded:1999.05
Country:Japan
Award type:International academic award (Japan or overseas)
Awarding organization：日本商業学会
Award-winner (group):山本 昭二
Field of experts:Humanities & Social Sciences / Commerce
Research Projects 【 display / non-display 】
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Research category:Grant-in-Aid for Scientific Research(B)
Project year：2017.04 - 2020.03
Title:買い物行動におけるＥＣサイト及び店舗での情報探索と消費者の選好構成の追跡
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Research category:Grant-in-Aid for challenging Exploratory Research
Project year：2015.04 - 2018.03
Title:オムニチャネルの構築による流通サービスの変化
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Research category:Grant-in-Aid for Scientific Research(B)
Project year：2012.04 - 2015.03
Title:選好構成理論の実証のためのシステム開発とショッピングサイトへの応用
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Research category:Grant-in-Aid for Scientific Research(B)
Project year：2009.04 - 2012.03
Title:Analysis of patterns in preference construction process and application
Project summary:We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.
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Research category:Grant-in-Aid for Scientific Research(C)
Project year：2006.04 - 2008.03
Title:Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser
Project summary:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.
By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.
In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.
The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.
Presentations 【 display / non-display 】
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Language:English
Conference name:11th International Conference on Information Management
International/Domestic presentation:International presentation
Holding date：2025.03
Presentation date：2025.03.30
Title:Important elements of Food Delivery Services on Consumer Well-being: A Comparative SHAP Analysis of Japan and China during COVID-19
Presentation type:Oral presentation (general)
Field of experts:Informatics / Statistical science, Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Cognitive science -
Language:Japanese
Conference name:TRAFST Conference2024
International/Domestic presentation:Domestic presentation
Holding date：2024.12
Presentation date：2024.12.15
Title:Household Choice of Delivery Service and Cooking Capacity A Comparison Between Japan and China
Presentation type:Oral presentation (general)
Field of experts:Humanities & Social Sciences / Business administration -
Language:Japanese
Conference name:2024年度統計関連学会連合大会
International/Domestic presentation:Domestic presentation
Holding date：2024.09
Presentation date：2024.09.03
Title:ベイジアンネットワーク分析によるフードデリバリーサービス利用に基づく幸福感と要因構造に関する日中比較
Presentation type:Oral presentation (general)
Field of experts:Humanities & Social Sciences / Commerce, Natural Science / Applied mathematics and statistics, Informatics / Kansei informatics -
Language:Japanese
Conference name:第67回消費者行動研究カンファレンス
International/Domestic presentation:Domestic presentation
Holding date：2023.10
Presentation date：2023.10.22
Title:所有とシェアリングの選択に影響を与える消費者特性―アパレルのサブスクリプションサービス利用者に対するアンケート調査の結果ー
Presentation type:Oral presentation (general)
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Language:Japanese
Conference name:日本商業学会 関西部会
International/Domestic presentation:Domestic presentation
Holding date：2023.06
Presentation date：2023.06.17
Title:サービス消費における選択行動の規程因
Presentation type:Oral presentation (general)
Field of experts:Humanities & Social Sciences / Business administration
Teaching Experience (Off-campus) 【 display / non-display 】
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Subject：行動科学研究法Ｄ
Institution name：Kwansei Gakuin University -
Subject：流通システム論
Institution name：Kwansei Gakuin University -
Subject：サービス事業経営論
Institution name：University of Marketing and Distribution Sciences -
Subject：商学演習
Institution name：Kwansei Gakuin University -
Subject：チャネル・マネジメント
Institution name：Kwansei Gakuin University
Committee Memberships 【 display / non-display 】
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Organization name:servicology
Committee name:副会長
Date：2018.07 - 2019.06 -
Organization name:日本学術会議
Committee name:連携会員
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Organization name:経済産業省
Committee name:産業構造審議会委員
Date：2017.11 - 2020.03 -
Organization name:servicology
Committee name:会長
Date：2016.06 - 2018.06 -
Organization name:日本商業学会
Committee name:理事
Date：2014.05 - 2024.04
Social Contribution 【 display / non-display 】
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Title:日本学術会議連携会員
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Title:経済産業省産業構造審議会委員
Date：2017.11 - 2020.11 -
Title:日本学術会議 サービス学分科会サービス学参照基準制定小委員会委員
Date：2015.03 - 2017.11Description:サービス学参照基準の作成
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Title:日本科学技術振興機構 社会技術開発センター 問題解決型サービス科学プロジェクトアドバイザー
Date：2014.10 - 2016.11Description:問題解決型サービス科学プロジェクトにおいて採択案件の実施に関わるアドバイスを行う。
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Title:池田泉州銀行 ニュービジネス目利き委員会 委員
Date：2012.05 - 2015.11Description:委員会委員として応募された企業の審査を行い、受賞企業を決定に参画した。