Personnel Information

写真b

YAMAMOTO Shoji

Title
Professor
Research Fields, Keywords
marketing,consumer behavior,distribution system,service marketing
Laboratory Phone number
+81-798-54-6375

Graduating School 【 display / non-display

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:1983.03
    Completion status:Graduated
    Country location code:JAPAN

Graduate School 【 display / non-display

  • Graduate school:Kobe University
    Graduate course:Graduate School, Division of Administration

    Course completed:Doctor's Course
    Date of completion:1989.03
    Completion status:Completed
    Country location code:JAPAN

Campus Career 【 display / non-display

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Assistant Professor
    Duties period:1989.04 - 1993.03

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Associate Professor (as old post name)
    Duties period:1993.04 - 1999.03

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Professor
    Duties period:1999.04 - 2005.03

  • Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
    Career:Professor
    Duties period:2005.04 -

  • Job function organization:Kwansei Gakuin University
    Career:Vice President
    Duties period:2011.04 - 2014.03

External Career 【 display / non-display

  • Name of affiliation:
    Career:Lecturer
    Periods of career:1998.04 - 2007.03

  • Name of affiliation:
    Career:Lecturer
    Periods of career:2001.08

  • Name of affiliation:
    Career:Lecturer
    Periods of career:2002.08

Academic Society Affiliations 【 display / non-display

  • Affiliated academic society:servicology

    Academic country located:JAPAN

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Field of expertise (Grants-in-aid for Scientific Research classification):Commerce

  • Field of expertise (Grants-in-aid for Scientific Research classification):Management

Teacher organization examination execution 【 display / non-display

  • School name: Kwansei Gakuin University
    Career status: Professor
    Date of authorization: 2005.04

  • School name: Kwansei Gakuin University
    Career status: Professor
    Date of authorization: 2008.04

 

Research Career 【 display / non-display

  • Research subject: Analysis of patterns in preference construction process and application

    Periods of research: 2009.04 - 2012.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.

  • Research subject: Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser 

    Periods of research: 2006.04 - 2008.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.

    By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.

    In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.

    The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.

  • Research subject: Tracing to Consumer Information Processing of Multi-sort Cue in Product Evaluation and Choice 

    Periods of research: 1999.04 - 2001.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:Product choice process is major marketing issue. Many marketing researcher have investigated the process and found the difference between choice task and judge task of consumer decision-making. We found out than high involvement consumers tend to take different results between tasks.

    Web base experiment faced some difficult problem. We understand measurement error with collision by net conjecture. Measuring response time of information gathering is not accurate. So, we construct client-server system for the experiment that real time processing is needed.

    In second year, we aimed to measure usage rate of the difference between intrinsic and extrinsic cue. In results of the experiment, we identify that the more knowledge in the product class, the more time of processing of consumers.

    However, we had to reinvestigate the measurement of involvement of consumer and could not find the explicit difference of processing time, cue usage, and preference structure because of complex factors.

  • Research subject: mesuring the effects of visual data in the prouct evaluation process. 

    Periods of research: 1994.04 - 1995.03
    Classification of research form:No Setting
    Research program:Grant-in-Aid for Scientific Research

    Description of research activity:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.

    By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.

    In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.

    The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.

Papers 【 display / non-display

  • Written language: Japanese
    Title of paper: Substitutability between Goods in Servitization of Manufacturing Firms
    Publication title:   (17)  (p.1 - 14)
    Date of issue: 2016.06
    Name of author(s): Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Joint Work

  • Written language: Japanese
    Title of paper: Aspects of Omnichannel and Consumer Behavior
    Publication title:   (16)  (p.55 - 68)
    Date of issue: 2015.12
    Name of author(s): Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Joint Work

  • Written language: Japanese
    Title of paper: An Exploratory Research of Tracking on Consumer Information Processing Process by Presented Task
    Publication title:   (15)  (p.59 - 75)
    Date of issue: 2015.06
    Name of author(s): Shoji Yamamoto

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Joint Work

  • Written language: Japanese
    Title of paper: Activities of Ten Years by the Association of Universities of Nishinomiya City
    Publication title:   vol.2  (1)  (p.20 - 25)
    Date of issue: 2015.04

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: Japanese
    Title of paper: Customer experience in retail store: real store to internet: service marketing approach
    Publication title:   vol.58  (4)  (p.169 - 189)
    Date of issue: 2011.03

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Work

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Review Papers,Investigation Report 【 display / non-display

  • Written language:Japanese
    Title of review paper:Industry 4.0 and the Extension of Service Science
    Publisher's name :Transdisciplinary Federation of Science and Technology
    Publication title:Oukan (Journal of Transdisciplinary Federation of Science and Technology)  vol.11  (1)  (p.6 - 10)
    Date of issue:2017
    Name of author(s):YAMAMOTO Shoji

    Type of publication:Introduction and explanation (scientific journal)
    Co-author classification:Single Work

  • Written language:Japanese
    Title of review paper:Activities of Ten Years by the Association of Universities of Nishinomiya City
    Publication title:  vol.2  (1)  (p.20 - 25)
    Date of issue:2015.04

    Type of publication:Introduction and explanation (scientific journal)
    Co-author classification:Single Work

Grant-in-Aid for Scientific Research 【 display / non-display

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2017.04 - 2020.03

  • Research item:Grant-in-Aid for challenging Exploratory Research
    Research activities period:2015.04 - 2018.03

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2012.04 - 2015.03

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2009.04 - 2012.03
    Research subject:Analysis of patterns in preference construction process and application

    Description of research:We have developed the experiment system based upon the theory of preference construction in first two years. In third year, our development reached to the level in announcing to other researchers to use it. This system on the Website can deal with pairwise comparison, categorization of items, and information display in matrix style. Also it includes the questionnaire system. In result, we prove the differences of information processing process by choice or evaluation, task environments, affect to the tasks, characteristics of service product.

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2006.04 - 2008.03
    Research subject:Analysis of the Process Which Emotion Affect to the Choice and Evaluation by Consumser

    Description of research:This research aims to indicate how emotion and cognition affect the process of consumer decision making. In first year, we mainly reviewed past works about this area and did interviews to develop scales of emotion. Through self diary and utterance, we investigated relation between situation and emotion.

    By using the result, we sorted situations which the positive and negative emotions occur. When consumers achieve positive result they want approach, they feel pleasure. In other side, when consumers evade negative result they feel safety. These assumptions are derived from regulatory theory. We investigated these by the theory and got the positive support roughly. But, some cases did not support them.

    In second year, based upon the scale, we did the questionnaire research through the net. Web site was developed for the experiment which investigated the decision process. By the internet, the questionnaire research indicated the strongest relation between customer satisfaction and repurchase intention. Customer satisfaction depended on various emotions occurred by presented scenarios and finally leaded repurchase intention. This result showed the validity of scenario scaling.

    The measurement of emotion by the scenarios was able to be used instead of emotion scales has been used. In this web site, we can examine the combination experiment with acquiring the information of products and emotion scales by scenarios. Trial experiment is already started and will transfer to complete experiment soon.

display all >>

Presentations 【 display / non-display

  • Presentation (Written) language: English
    Conference Name: 10th Servsig 2018 Paris
    Conference classification: International conference
    Meeting period: 2018.06
    Topic / Session title: Patterns of Servitization in Manufacturing
    Form of presentation: Oral Presentation(general)

 
 
 

Academic Activity 【 display / non-display

  • Affiliated academic society:servicology
    Period:2018.07 -

  • Affiliated academic society:servicology
    Period:2016.06 - 2018.06