Personnel Information

写真b

MUKAI Kotaro

Organization
Center for Hands-on Learning Programs
Research Fields, Keywords
マーケティング, 営業, 流通チャネル, サービス・マネジメント, ハンズオン・ラーニング
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=689&TCH_NO=216031&REQ_PRFR_FUNC_ID=AGA030
SDGs Related Goals
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Graduating School 【 display / non-display 】

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Law

    Kind of school:University
    Date of graduation:1991.03
    Completion status:Graduated
    Country location code:Japan

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Graduate School 【 display / non-display 】

  • Graduate school:Kwansei Gakuin University
    Department:Graduate School, Division of Commerce

    Course completed:Master's Course
    Date of completion:1999.03
    Completion status:Completed
    Country:Japan

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:School of Policy Studies
    Title:Lecturer
    Date:2013.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Economics
    Title:Lecturer
    Date:2016.04 -

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Lecturer
    Date:2017.04 -

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Lecturer
    Date:2011.04 - 2016.03

  • Affiliation:Kwansei Gakuin University
    Department:School of Economics
    Title:Lecturer
    Date:2012.04 - 2021.03

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Association Memberships 【 display / non-display 】

  • Academic society name:Global Sales Science Institute

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Research Areas 【 display / non-display 】

  • Research field:Humanities & Social Sciences / Commerce

  • Research field:Humanities & Social Sciences / Business administration

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Papers 【 display / non-display 】

  • Language: Japanese
    Title: 文具事務機器メーカー のチャネル再開発
    Journal name: KGMBAマネジメント研究会 「マネジメント・レビュー」1998年度
    Date of publication: 2021.03
    Author(s): 向井　光太郎

    Type of publication: Master’s thesis
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration

  • Language: English
    Title: Hope of Value Visualization Produced by Sales Activity
    Journal name: Turku University of Applied Sciences 2/2018 Journal of Excellence in Sales  (p.24 - 26)
    Date of publication: 2018.11
    Author(s): KOTARO MUKAI

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: Japanese
    Title: 価値授受プロセスによるセールス・マネジメントへの貢献
    Journal name: 日本マーケティング学会 Conference Proceedings Vol.7 2018  (p.85 - 93)
    Date of publication: 2018.10
    Author(s): 向井　光太郎

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: English
    Title: THE EXCHANGE OF VALUE PRODUCED BY SALES ACTIVITY
    Journal name: Proceedings of the annual Global Sales Science Institute Conference  (p.53 - 57)
    Date of publication: 2018.06
    Author(s): KOTARO MUKAI

    Type of publication: Research paper (international conference proceedings)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: Japanese
    Title: 営業活動による価値の再プロット
    Journal name: 日本マーケティング学会 Conference Proceedings Vol.6 2017  (p.390 - 403)
    Date of publication: 2017.10
    Author(s): 向井　光太郎

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration

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Books 【 display / non-display 】

  • Language: Japanese
    Title: 顧客創造型営業への進化
    Publisher: ジェイティービー 能力開発
    Date of publication: 2010.04
    Author(s): 中西　正雄,登 坂　一博,川島　隆志,瀧川　雅行,清水　良郎,本下　真次,桑田　政美,濱田　恵三,船越　伴子,上田　利博,向井　光太郎

    Type of books: Scholarly book
    Authorship: Joint author
    Field of experts:Humanities & Social Sciences / Business administration

  • Language: Japanese
    Title: 私立大学マネジメント
    Publisher: 東信堂
    Date of publication: 2009.04
    Author(s): 久保田　祥二、森田伸一、磯辺　淳子、堀口　直観、弓山　大輔、 浜田　博、大森　則良、中野　由美子、矢橋　洋、岡地　和美、松村　朋子、向井　光太郎

    Type of books: Scholarly book
    Authorship: Contributor
    Field of experts:Humanities & Social Sciences / Business administration

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MISC 【 display / non-display 】

  • Language:Japanese
    Title:ザ・大阪のデザイン
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2012年3月号  (p.109)
    Date of publication:2012.02
    Author(s):向井　光太郎

    Type of publication:Article, review, commentary, editorial, etc. (other)
    Co-author classification:Single Author
    Field of experts:Humanities & Social Sciences / Business administration

  • Language:Japanese
    Title:司馬遼太郎は「大阪」をどう見ていたか
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2012年1月号  (p.62)
    Date of publication:2012.01
    Author(s):向井　光太郎

    Type of publication:Other
    Co-author classification:Single Author

  • Language:Japanese
    Title:鉄道王国・大阪
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2011年11月号  (p.70 - 71)
    Date of publication:2011.11
    Author(s):向井　光太郎

    Type of publication:Article, review, commentary, editorial, etc. (other)
    Co-author classification:Single Author
    Field of experts:Humanities & Social Sciences / Area studies

  • Language:Japanese
    Title:梅田・キタの大学集積
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2011年5月号  (p.46 - 47)
    Date of publication:2011.05
    Author(s):向井　光太郎

    Type of publication:Article, review, commentary, editorial, etc. (other)
    Co-author classification:Single Author
    Field of experts:Humanities & Social Sciences / Area studies

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Presentations 【 display / non-display 】

  • Language: Japanese
    Conference name: 第8回サービスマネジメント研究会（春のリサプロ祭り）
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.03
    Title: 大学教育の成果可視化 〜ハンズオン・ラーニングの価値体系〜
    Presentation type: Oral presentation (general)
    Field of experts: Humanities & Social Sciences / Business administration, Humanities & Social Sciences / Education

  • Language: Japanese
    Conference name: 第7回サービス・マネジメント研究会
    International/Domestic presentation: Domestic presentation
    Holding date: 2020.11
    Title: マーケティングカンファレンス2020ベストオーラルペーパー賞記念「リサプロ・クライマックスシリーズ」
    Presentation type: Oral presentation (general)
    Field of experts: Humanities & Social Sciences / Business administration

  • Language: English
    Conference name: 第6回サービス・マネジメント研究会
    International/Domestic presentation: Domestic presentation
    Holding date: 2020.11
    Title: COVID 19ハザード下のワークショップ型営業におけるパフォーマンス評価（WOODONEの事例から）
    Presentation type: Oral presentation (general)
    Field of experts: Humanities & Social Sciences / Business administration

  • Language: Japanese
    Conference name: 第9回マーケティングカンファレンス2020「リサーチプロジェクト・セッション」サービス・マネジメント研究会
    International/Domestic presentation: Domestic presentation
    Holding date: 2020.10
    Title: インバウンド・マーケティングのバリュー再生―COVID 19ハザードにおけるJALのチャンレンジー
    Presentation type: Oral presentation (general)
    Field of experts: Humanities & Social Sciences / Business administration

  • Language: Japanese
    Conference name: 第5 回 サービス・マネジメント研究報告会
    International/Domestic presentation: Domestic presentation
    Holding date: 2019.12
    Title: ワークプレイス・メンバーによる内発型マネジメントの可能性2 -2019 カンファレンス続編
    Presentation type: Oral presentation (general)
    Field of experts: Humanities & Social Sciences / Business administration

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