Personnel Information

写真b

MUKAI Kotaro

Organization
Center for Hands-on Learning Programs Associate Professor
Research Fields, Keywords
サービス・マネジメント, ハンズオン・ラーニング, マーケティング, 営業, 流通チャネル
Teaching and Research Fields
営業活動における価値授受の可視化について。
高等教育主体者における価値授受について。
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=689&TCH_NO=216031&REQ_PRFR_FUNC_ID=AGA030
SDGs Related Goals
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Graduating School 【 display / non-display 】

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Law
    Course / Major:政治学科

    Kind of school:University
    Date of graduation:1991.03
    Completion status:Graduated
    Country location code:Japan

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Graduate School 【 display / non-display 】

  • Graduate school:Kwansei Gakuin University
    Department:Graduate School, Division of Commerce
    Course:マーケティング

    Course completed:Master's Course
    Date of completion:1999.03
    Completion status:Completed
    Country:Japan

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Degree 【 display / non-display 】

  • Degree name:修士（経営学）
    Classified degree field:Humanities & Social Sciences / Business administration
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Thesis
    Date of acquisition:1999.03

  • Degree name:法学
    Classified degree field:Humanities & Social Sciences / Politics
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:1991.03

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:School of Policy Studies
    Title:Lecturer
    Date:2013.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Economics
    Title:Lecturer
    Date:2016.04 -

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Lecturer
    Date:2017.04 -

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Lecturer
    Date:2011.04 - 2016.03

  • Affiliation:Kwansei Gakuin University
    Department:School of Economics
    Title:Lecturer
    Date:2012.04 - 2021.03

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Association Memberships 【 display / non-display 】

  • Academic society name:日本マーケティング学会
    Academic country located:Japan

  • Academic society name:Global Sales Science Institute

  • Academic society name:日本インターンシップ学会
    Academic country located:Japan

  • Academic society name:日本キャリアデザイン学会
    Academic country located:Japan

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Research Areas 【 display / non-display 】

  • Research field:Humanities & Social Sciences / Commerce

  • Research field:Humanities & Social Sciences / Business administration

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Research Career 【 display / non-display 】

  • Research subject: ハンズオン・ラーニングの教育成果可視化モデル開発

    Periods of research: 2020.04 -
    Keyword in research subject:営業、価値創造、ハンズオン・ラーニング
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration, Humanities & Social Sciences / Education
    Classification of research form:Individual
    Research program:General Other Framework Research

  • Research subject: 営業活動の価値体系とサービス・マネジメント

    Periods of research: 2017.04 -
    Keyword in research subject:営業、セールス、サービス・マネジメント
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration
    Classification of research form:Collaboration in Japan
    Research program:Cooperative Research

  • Research subject: 営業活動による価値の再プロット

    Periods of research: 2017.04 -
    Keyword in research subject:マーケケティング、営業、価値創造、サービス・マネジメント
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration
    Classification of research form:Individual
    Research program:General Other Framework Research

  • Research subject: 価値創造型営業モデルの開発

    Periods of research: 2000.04 -
    Keyword in research subject:マーケティグ、営業、価値
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration
    Classification of research form:Collaboration in Japan
    Research program:Cooperative Research

  • Research subject: 関係性マーケティングとワークショップ型営業

    Periods of research: 1997.04 -
    Keyword in research subject:マーケティング、営業
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration
    Classification of research form:Collaboration in Japan
    Research program:Cooperative Research

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Papers 【 display / non-display 】

  • Language: Japanese
    Title: 文具事務機器メーカー のチャネル再開発
    Journal name: KGMBAマネジメント研究会 「マネジメント・レビュー」1998年度
    Date of publication: 2021.03
    Author(s): 向井　光太郎

    Type of publication: Master’s thesis
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration

  • Language: English
    Title: Hope of Value Visualization Produced by Sales Activity
    Journal name: Turku University of Applied Sciences 2/2018 Journal of Excellence in Sales  (p.24 - 26)
    Date of publication: 2018.11
    Author(s): KOTARO MUKAI

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: Japanese
    Title: 価値授受プロセスによるセールス・マネジメントへの貢献
    Journal name: 日本マーケティング学会 Conference Proceedings Vol.7 2018  (p.85 - 93)
    Date of publication: 2018.10
    Author(s): 向井　光太郎

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: English
    Title: THE EXCHANGE OF VALUE PRODUCED BY SALES ACTIVITY
    Journal name: Proceedings of the annual Global Sales Science Institute Conference  (p.53 - 57)
    Date of publication: 2018.06
    Author(s): KOTARO MUKAI

    Type of publication: Research paper (international conference proceedings)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Business administration

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  • Language: Japanese
    Title: 営業活動による価値の再プロット
    Journal name: 日本マーケティング学会 Conference Proceedings Vol.6 2017  (p.390 - 403)
    Date of publication: 2017.10
    Author(s): 向井　光太郎

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Commerce, Humanities & Social Sciences / Business administration

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Books 【 display / non-display 】

  • Language: Japanese
    Title: 顧客創造型営業への進化
    Publisher: ジェイティービー 能力開発
    Date of publication: 2010.04
    Author(s): 中西　正雄,登 坂　一博,川島　隆志,瀧川　雅行,清水　良郎,本下　真次,桑田　政美,濱田　恵三,船越　伴子,上田　利博,向井　光太郎

    Type of books: Scholarly book
    Authorship：Joint author
    Field of experts:Humanities & Social Sciences / Business administration

  • Language: Japanese
    Title: 私立大学マネジメント
    Publisher: 東信堂
    Date of publication: 2009.04
    Author(s): 久保田　祥二、森田伸一、磯辺　淳子、堀口　直観、弓山　大輔、 浜田　博、大森　則良、中野　由美子、矢橋　洋、岡地　和美、松村　朋子、向井　光太郎

    Type of books: Scholarly book
    Authorship：Contributor
    Field of experts:Humanities & Social Sciences / Business administration

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MISC 【 display / non-display 】

  • Language：Japanese
    Title:ザ・大阪のデザイン
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2012年3月号  (p.109)
    Date of publication:2012.02
    Author(s):向井　光太郎

    Type of publication：Article, review, commentary, editorial, etc. (other)
    Field of experts:Humanities & Social Sciences / Business administration

  • Language：Japanese
    Title:司馬遼太郎は「大阪」をどう見ていたか
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2012年1月号  (p.62)
    Date of publication:2012.01
    Author(s):向井　光太郎

    Type of publication：Other

  • Language：Japanese
    Title:鉄道王国・大阪
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2011年11月号  (p.70 - 71)
    Date of publication:2011.11
    Author(s):向井　光太郎

    Type of publication：Article, review, commentary, editorial, etc. (other)
    Field of experts:Humanities & Social Sciences / Area studies

  • Language：Japanese
    Title:梅田・キタの大学集積
    Publisher:大阪市都市工学情報センター
    Journal name:雑誌大阪人 2011年5月号  (p.46 - 47)
    Date of publication:2011.05
    Author(s):向井　光太郎

    Type of publication：Article, review, commentary, editorial, etc. (other)
    Field of experts:Humanities & Social Sciences / Area studies

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Research Projects 【 display / non-display 】

  • Project year：2018.04 - 2019.03
    Title:THE EXCHANGE OF VALUE PRODUCED BY SALES ACTIVITY
    Awarding organization：公益財団法人 原総合知的通信システム基金
    System name：国際会議論文発表助成

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Presentations 【 display / non-display 】

  • Language:Japanese
    Conference name:第8回サービスマネジメント研究会（春のリサプロ祭り）
    International/Domestic presentation:Domestic presentation
    Holding date：2021.03
    Title:大学教育の成果可視化 〜ハンズオン・ラーニングの価値体系〜
    Presentation type:Oral presentation (general)
    Field of experts:Humanities & Social Sciences / Business administration, Humanities & Social Sciences / Education

  • Language:Japanese
    Conference name:第7回サービス・マネジメント研究会
    International/Domestic presentation:Domestic presentation
    Holding date：2020.11
    Title:マーケティングカンファレンス2020ベストオーラルペーパー賞記念「リサプロ・クライマックスシリーズ」
    Presentation type:Oral presentation (general)
    Field of experts:Humanities & Social Sciences / Business administration

  • Language:English
    Conference name:第6回サービス・マネジメント研究会
    International/Domestic presentation:Domestic presentation
    Holding date：2020.11
    Title:COVID 19ハザード下のワークショップ型営業におけるパフォーマンス評価（WOODONEの事例から）
    Presentation type:Oral presentation (general)
    Field of experts:Humanities & Social Sciences / Business administration

  • Language:Japanese
    Conference name:第9回マーケティングカンファレンス2020「リサーチプロジェクト・セッション」サービス・マネジメント研究会
    International/Domestic presentation:Domestic presentation
    Holding date：2020.10
    Title:インバウンド・マーケティングのバリュー再生―COVID 19ハザードにおけるJALのチャンレンジー
    Presentation type:Oral presentation (general)
    Field of experts:Humanities & Social Sciences / Business administration

  • Language:Japanese
    Conference name:第5 回 サービス・マネジメント研究報告会
    International/Domestic presentation:Domestic presentation
    Holding date：2019.12
    Title:ワークプレイス・メンバーによる内発型マネジメントの可能性2 -2019 カンファレンス続編
    Presentation type:Oral presentation (general)
    Field of experts:Humanities & Social Sciences / Business administration

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