Personnel Information

写真b

MORITO CHIHIRO

Organization
School of Human Welfare Studies
Research Fields, Keywords
マーケティング,消費者行動,ソーシャル・マネジメント / 顧客満足,顧客参加,自己効力感,行動変容,相互作用,意思決定
SDGs Related Goals

Graduate School 【 display / non-display

  • Graduate school:Kwansei Gakuin University
    Course:Advanced Management

    Course completed:Doctor's Course
    Date of completion:2011.09
    Completion status:Completed
    Country:Japan

  • Graduate school:Kwansei Gakuin University

    Course completed:Master's Course
    Date of completion:2007.03
    Completion status:Completed
    Country:Japan

Degree 【 display / non-display

  • Degree name:Ph.D.(Management)
    Classified degree field:Marketing
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2011.09

Research History 【 display / non-display

  • Affiliation:Kwansei Gakuin University
    Department:School of Human Welfare Studies
    Title:Professor
    Date:2022.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Human Welfare Studies Department of Social Organization Development
    Title:Professor
    Date:2022.04 -

  • Affiliation:University of Marketing and Distribution Sciences
    Department:Faculty of Human and Social Sciences
    Title:Associate Professor
    Date:2015.04 - 2019.03

  • Affiliation:University of Marketing and Distribution Sciences
    Department:Faculty of Human and Social Sciences
    Title:Professor
    Date:2019.04 - 2022.03

Research Areas 【 display / non-display

  • Research field:Humanities & Social Sciences / Commerce

  • Research field:Humanities & Social Sciences / Business administration

Qualification acquired 【 display / non-display

  • Qualification title:Pharmacist

  • Qualification title:Certified Social Worker

  • Qualification title:Care Manager

Papers 【 display / non-display

  • Language: Japanese
    Title: 国内メディカルツーリズムにおける移動動機
    Journal name: マーケティングジャーナル  vol.39  (4)  (p.42 - 52)
    Date of publication: 2020.03
    Author(s): 森藤 ちひろ

    DOI: 10.7222/marketing.2020.020
    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author
    Field of experts:Humanities & Social Sciences / Commerce

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  • Language: Japanese
    Title: 家事労働と消費者行動
    Journal name: 繊維製品消費科学  vol.60  (9)  (p.706 - 710)
    Date of publication: 2019.09
    Author(s): 森藤 ちひろ

    DOI: 10.11419/senshoshi.60.9_706
    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

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  • Language: Japanese
    Title: 行動変容促進型サービスにおける行動獲得に関する質的研究-医療・健康関連サービスを事例に-
    Journal name: サービス学会第7回国内大会論文集  (p.407 - 412)
    Date of publication: 2019.03
    Author(s): 森藤ちひろ, 岸本桂子, 櫻井秀彦

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • Language: Japanese
    Title: 意図的/非意図的中断に着目した服薬アドヒアランスの影響要因に関する実証研究
    Journal name: 日本ファーマシューティカルコミュニケーション学会会誌  vol.16  (2)  (p.4 - 12)
    Date of publication: 2018.10
    Author(s): 櫻井 秀彦,岸本 桂子,森藤 ちひろ

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

  • Language: Japanese
    Title: 便益遅延型サービスにおける顧客参加と顧客満足の関係の変化
    Journal name: 流通研究  vol.21  (1)  (p.13 - 28)
    Date of publication: 2018.03
    Author(s): 森藤 ちひろ

    DOI: 10.5844/jsmd.21.1_13
    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

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Books 【 display / non-display

  • Language: Japanese
    Title: ヘルスケア・サービスのマーケティング : 消費者の自己効力感マネジメント
    Publisher: 千倉書房
    Date of publication: 2021.03
    Author(s): 森藤 ちひろ

    Type of books: Scholarly book
    Authorship: Sole author

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  • Language: Japanese
    Title: サービスと消費者行動
    Publisher: 千倉書房
    Date of publication: 2020.02
    Author(s): 山本 昭二, 国枝 よしみ, 森藤 ちひろ

    Type of books: Scholarly book
    Authorship: Joint editor
    Field of experts:Humanities & Social Sciences / Commerce

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  • Language: Japanese
    Title: 入門 企業と社会
    Publisher: 中央経済社
    Date of publication: 2015.10
    Author(s): 佐々木 利廣,大室 悦賀 他

    Type of books: Textbook, survey, introduction
    Authorship: Joint author

  • Language: Japanese
    Title: サービソロジーへの招待 : 価値共創によるサービス・イノベーション
    Publisher: 東京大学出版会
    Date of publication: 2017
    Author(s): 村上 輝康, 新井 民夫, 科学技術振興機構社会技術研究開発センター, 平本 毅, 山内 裕, 藤村 和宏, 森藤 ちひろ, 福田 亮子, 神成 淳司, 橋本 洋志, 石黒 周, 丹野 愼太郎, 戸谷 圭子, 西野 成昭, 原 辰徳, 嶋田 敏, 山本 吉伸(pub. 2017), 西村 悟史

    Type of books: Scholarly book
    Authorship: Joint author

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MISC 【 display / non-display

  • Language:Japanese
    Title:森林セラピーに散策は必要か?
    Journal name:日本抗加齢医学会総会プログラム・抄録集  vol.19th
    Date of publication:2019.06
    Author(s):小西未来, 池岡清光, 伊藤聖也, 岩井章行, 菊川健一, 吉井舞, 森藤ちひろ, 北村裕美

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

  • Language:Japanese
    Title:運動習慣の獲得と自己効力感の関係に関する定性分析
    Journal name:日本抗加齢医学会総会プログラム・抄録集  vol.19th
    Date of publication:2019.06
    Author(s):森藤 ちひろ,岸本 桂子,櫻井 秀彦

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

  • Language:Japanese
    Title:服薬アドヒアランスにおける影響構造モデルの疾患別検討
    Journal name:社会薬学  vol.38  (Supplement)
    Date of publication:2019
    Author(s):櫻井秀彦, 岸本桂子, 森藤ちひろ

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

  • Language:Japanese
    Title:医療サービスにおける意図的/非意図的な消費中断行動に関する患者エンパワメントの影響
    Publisher:日本消費者行動研究学会
    Journal name:第57回消費者行動研究コンファレンス要旨集
    Date of publication:2018.10
    Author(s):櫻井 秀彦,森藤 ちひろ,岸本 桂子

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

  • Language:Japanese
    Title:ヘルスリテラシーとエンパワメントの消費行動への影響に関する実証分析
    Publisher:日本消費者行動研究学会
    Journal name:第61回消費者行動研究コンファレンス要旨集
    Date of publication:2018.10
    Author(s):櫻井 秀彦,森藤 ちひろ,岸本 桂子

    Type of publication:Research paper, summary (national, other academic conference)
    Co-author classification:Multiple Authorship

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Presentations 【 display / non-display

  • Language: Japanese
    Conference name: 特性的自己効力感,健康状態,健康に関連した消費者行動の関係
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.06
    Title: 特性的自己効力感,健康状態,健康に関連した消費者行動の関係
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 第19回日本抗加齢医学会総会
    International/Domestic presentation: Domestic presentation
    Holding date: 2019.06
    Title: 森林セラピーに散策は必要か?
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 第19回日本抗加齢医学会総会
    International/Domestic presentation: Domestic presentation
    Holding date: 2019.06
    Title: 運動習慣の獲得と自己効力感の関係に関する定性分析
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: サービス学会第7回国内大会
    International/Domestic presentation: Domestic presentation
    Holding date: 2019.03
    Title: 行動変容促進型サービスにおける行動獲得に関する質的研究-医療・健康関連サービスを事例に-
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 第57回消費者行動研究コンファレンス
    International/Domestic presentation: Domestic presentation
    Holding date: 2018.10
    Title: 医療サービスにおける意図的/非意図的な消費中断行動に関する患者エンパワメントの影響
    Presentation type: Oral presentation (general)

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Teaching Experience (Off-campus) 【 display / non-display

  • Subject:
    Institution name:Wakayama University

  • Subject:
    Institution name:Kwansei Gakuin University

  • Subject:
    Institution name:Wakayama University

  • Subject:
    Institution name:University of Marketing and Distribution Sciences

  • Subject:
    Institution name:Kyoto Sangyo University

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Committee Memberships 【 display / non-display

  • Organization name:
    Date:2020.04 -

  • Organization name:
    Date:2019.06 -

  • Organization name:
    Date:2018.06 -

  • Organization name:
    Date:2018.05 -

  • Organization name:
    Date:2017.04 - 2020.06

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