Personnel Information

写真b

KATAYAMA YOSHITAKE

Organization
Institute of Business and Accounting
Research Fields, Keywords
統合型マーケティングコミュニケーション ブランドマネジメント
Teaching and Research Fields
実務者視点でのブランド論

Degree 【 display / non-display

  • Degree name:学士
    Classified degree field:Humanities & Social Sciences / Business administration
    Conferring institution:Kobe University
    Acquisition way:Coursework
    Date of acquisition:1988.03

Career 【 display / non-display

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting
    Title:Professor
    Date:2022.04 -

Association Memberships 【 display / non-display

  • Academic society name:広告学会
    Academic country located:Japan

  • Academic society name:マーケティング学会
    Academic country located:Japan

Books 【 display / non-display

  • Language: Japanese
    Title: Practitioner Branding Theory
    Publisher: sendenkaigi
    Date of publication: 2021.09
    Author(s): YOSHITAKE KATAYAMA

    Type of books: General book
    Authorship:Sole author