Personnel Information

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HIGASHIURA KAZUHIRO

Organization
Institute of Business and Accounting
Research Fields, Keywords
Marketing Research Insight
Teaching and Research Fields
30 years' experience as a Market Researcher in the research functions in the multinational FMCG companies and research agencies. Key roles were to design/conduct/analyze researches, partnering with research agencies and put Consumers in the business decision making with quantitative, qualitative research results. How to utilize Marketing research for business decision and Qualitative Insight mining and develop/shape new innovative ideas of product, service, and marketing plans are key interests.
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=689&TCH_NO=236024&REQ_PRFR_FUNC_ID=AGA030
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Degree 【 display / non-display 】

  • Degree name:修士（経営学）
    Classified degree field:Humanities & Social Sciences / Business administration
    Conferring institution:University of Wales Institute Cardiff
    Acquisition way:Coursework
    Date of acquisition:1994.09

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting
    Title:Professor
    Date:2023.04 -

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