Personnel Information

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NORLIA AHMAD

Title
Professor
Research Fields, Keywords
Consumer Behavior, Digitalization, Sustainability
Research Outline
My current research interests revolve around technological influences on consumer behavior. The key argument is that companies should not consider their customers as merely target markets and fail to recognize that consumers are individuals and decision-makers. A deeper understanding of the fundamentals of the consumer decision-making process should form as the building blocks of sustainable marketing strategies. In light of advanced technologies in online interactions and consumer decisions, my inquiry calls for the role of technology to enhance individual wellbeing and create societal progress, not just innovations for economic growth. In the absence of transparency and privacy regulation, my research explores the positive and negative consequences of technologically enabled interactions on consumer autonomy and wellbeing.

Degree 【 display / non-display

  • Degree name:Master of Science
    Classified degree field:Commerce
    Degree awarding institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2001.03

  • Degree name:Doctor of Philosophy
    Classified degree field:Management
    Degree awarding institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2004.03

Campus Career 【 display / non-display

  • Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
    Career:Associate Professor
    Duties period:2009.09 - 2018.03

  • Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
    Career:Professor
    Duties period:2018.04 -

External Career 【 display / non-display

  • Name of affiliation:Open University Malaysia
    Career:Lecturer
    Periods of career:2004.07 - 2006.06

  • Name of affiliation:Khazanah National
    Career:Researcher
    Periods of career:2006.07 - 2006.09

  • Name of affiliation: Otaru University of Commerce, Hokkaido
    Department of affiliation:Japan Society for the Promotion of Science (JSPS)
    Career:Postdoctoral Fellow
    Periods of career:2006.10 - 2008.09

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Field of expertise (Grants-in-aid for Scientific Research classification):Management

 

Papers 【 display / non-display

  • Written language: English
    Title of paper: Toward Advancing Debates on Islamic Marketing: A Renewed Perspective
    Publication title: Journal of Islamic Marketing, Emerald  vol. 9  (1)  (p.152 - 166)
    Date of issue: 2018
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: What Do We Know About The “Third One-billion Market": A Closer Look at Muslim Consumers and Halal Phenomenon
    Publication title: Business and Accounting Review  vol.19  (p.21 - 39)
    Date of issue: 2017.06
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Quality Attribute and Customer Satisfaction: Using Kano Model to Prioritize What Matters Most to Customers
    Publication title: Journal of Marketing and Consumer Behaviour in Emerging Markets  vol.1  (5)  (p.15 - 28)
    Date of issue: 2017.03
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Consumer Attitude towards Luxury: A Review on Luxury Value Perceptions
    Publication title: Business and Accounting Review  vol.16  (p.69 - 83)
    Date of issue: 2015.12
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Exploring Customer Needs and Kano Model: A Preliminary Study of Perceived Needs of Smartphone Users in Japan
    Publication title: Asia Pacific Marketing Review  vol.3  (2)  (p.123 - 133)
    Date of issue: 2014
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

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Presentations 【 display / non-display

  • Presentation (Written) language: English
    Conference Name: 6th Global Islamic Marketing Conference
    Conference classification: International conference
    Meeting period: 2015.05 - 2015.06
    Topic / Session title: Toward Advancing Islamic Marketing Debates: Insights from the Japanese Concept of "Omotenashi" and Practices.
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: 5th Asia-Pacific Business Research Conference
    Conference classification: International conference
    Meeting period: 2014.02
    Topic / Session title: Exploring Customer Needs of High-Technology Product: A Preliminary Analysis of Perceived Needs and Kano Model
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: Lupcon Center for Business Research (LCBR) European Marketing Conference
    Conference classification: International conference
    Meeting period: 2012.08
    Topic / Session title: The Influence of "Logo-fication" Strategy on Consumer Perception of Luxury Brands: A preliminary finding from Japan
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: The 2011 Academy of Marketing Conference
    Conference classification: International conference
    Meeting period: 2011.07
    Topic / Session title: Needs Based Segmentation: An Analysis of Mobile Services Evolution
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: International Conference on Economic, Business and Marketing Management
    Conference classification: International conference
    Meeting period: 2011.03
    Topic / Session title: Hierarchy of User Needs: An Analysis of Mobile Phone Innovation
    Form of presentation: Oral Presentation(general)

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