NORLIA AHMAD
Title
Professor
Research Fields, Keywords
Consumer Behavior, Digitalization, Sustainability
Research Outline
My current research interests revolve around technological influences on consumer behavior. The key argument is that companies should not consider their customers as merely target markets and fail to recognize that consumers are individuals and decision-makers. A deeper understanding of the fundamentals of the consumer decision-making process should form as the building blocks of sustainable marketing strategies. In light of advanced technologies in online interactions and consumer decisions, my inquiry calls for the role of technology to enhance individual wellbeing and create societal progress, not just innovations for economic growth. In the absence of transparency and privacy regulation, my research explores the positive and negative consequences of technologically enabled interactions on consumer autonomy and wellbeing.
Degree 【 display / non-display 】
-
Degree name:Master of Science
Classified degree field:Commerce
Degree awarding institution:Hiroshima University
Acquisition way:Thesis
Date of acquisition:2001.03 -
Degree name:Doctor of Philosophy
Classified degree field:Management
Degree awarding institution:Hiroshima University
Acquisition way:Thesis
Date of acquisition:2004.03
Campus Career 【 display / non-display 】
-
Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
Career:Associate Professor
Duties period:2009.09 - 2018.03 -
Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
Career:Professor
Duties period:2018.04 -
External Career 【 display / non-display 】
-
Name of affiliation:Open University Malaysia
Career:Lecturer
Periods of career:2004.07 - 2006.06 -
Name of affiliation:Khazanah National
Career:Researcher
Periods of career:2006.07 - 2006.09 -
Name of affiliation: Otaru University of Commerce, Hokkaido
Department of affiliation:Japan Society for the Promotion of Science (JSPS)
Career:Postdoctoral Fellow
Periods of career:2006.10 - 2008.09
Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display 】
-
Field of expertise (Grants-in-aid for Scientific Research classification):Management
Papers 【 display / non-display 】
-
Written language: English
Title of paper: Toward Advancing Debates on Islamic Marketing: A Renewed Perspective
Publication title: Journal of Islamic Marketing, Emerald vol. 9 (1) (p.152 - 166)
Date of issue: 2018
Name of author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Work
-
Written language: English
Title of paper: What Do We Know About The “Third One-billion Market": A Closer Look at Muslim Consumers and Halal Phenomenon
Publication title: Business and Accounting Review vol.19 (p.21 - 39)
Date of issue: 2017.06
Name of author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Work
-
Written language: English
Title of paper: Quality Attribute and Customer Satisfaction: Using Kano Model to Prioritize What Matters Most to Customers
Publication title: Journal of Marketing and Consumer Behaviour in Emerging Markets vol.1 (5) (p.15 - 28)
Date of issue: 2017.03
Name of author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Work
-
Written language: English
Title of paper: Consumer Attitude towards Luxury: A Review on Luxury Value Perceptions
Publication title: Business and Accounting Review vol.16 (p.69 - 83)
Date of issue: 2015.12
Name of author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Work
-
Written language: English
Title of paper: Exploring Customer Needs and Kano Model: A Preliminary Study of Perceived Needs of Smartphone Users in Japan
Publication title: Asia Pacific Marketing Review vol.3 (2) (p.123 - 133)
Date of issue: 2014
Name of author(s): Norlia AhmadType of publication: Research paper (scientific journal)
Co-author classification: Single Work
Presentations 【 display / non-display 】
-
Presentation (Written) language: English
Conference Name: 6th Global Islamic Marketing Conference
Conference classification: International conference
Meeting period: 2015.05 - 2015.06
Topic / Session title: Toward Advancing Islamic Marketing Debates: Insights from the Japanese Concept of "Omotenashi" and Practices.
Form of presentation: Oral Presentation(general)
-
Presentation (Written) language: English
Conference Name: 5th Asia-Pacific Business Research Conference
Conference classification: International conference
Meeting period: 2014.02
Topic / Session title: Exploring Customer Needs of High-Technology Product: A Preliminary Analysis of Perceived Needs and Kano Model
Form of presentation: Oral Presentation(general)
-
Presentation (Written) language: English
Conference Name: Lupcon Center for Business Research (LCBR) European Marketing Conference
Conference classification: International conference
Meeting period: 2012.08
Topic / Session title: The Influence of "Logo-fication" Strategy on Consumer Perception of Luxury Brands: A preliminary finding from Japan
Form of presentation: Oral Presentation(general)
-
Presentation (Written) language: English
Conference Name: The 2011 Academy of Marketing Conference
Conference classification: International conference
Meeting period: 2011.07
Topic / Session title: Needs Based Segmentation: An Analysis of Mobile Services Evolution
Form of presentation: Oral Presentation(general)
-
Presentation (Written) language: English
Conference Name: International Conference on Economic, Business and Marketing Management
Conference classification: International conference
Meeting period: 2011.03
Topic / Session title: Hierarchy of User Needs: An Analysis of Mobile Phone Innovation
Form of presentation: Oral Presentation(general)