Personnel Information

写真b

NORLIA AHMAD

Title
Professor
Research Fields, Keywords
Marketing and Innovation, Customer Behavior

Degree 【 display / non-display

  • Degree name:Master of Science
    Classified degree field:Commerce
    Degree awarding institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2001.03

  • Degree name:Doctor of Philosophy
    Classified degree field:Management
    Degree awarding institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2004.03

Campus Career 【 display / non-display

  • Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
    Career:Associate Professor
    Duties period:2009.09 - 2018.03

  • Job function organization:Kwansei Gakuin University Institute of Business and Accounting Business School
    Career:Professor
    Duties period:2018.04 -

External Career 【 display / non-display

  • Name of affiliation:Open University Malaysia
    Career:Lecturer
    Periods of career:2004.07 - 2006.06

  • Name of affiliation:Khazanah National
    Career:Researcher
    Periods of career:2006.07 - 2006.09

  • Name of affiliation: Otaru University of Commerce, Hokkaido
    Department of affiliation:Japan Society for the Promotion of Science (JSPS)
    Career:Postdoctoral Fellow
    Periods of career:2006.10 - 2008.09

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Field of expertise (Grants-in-aid for Scientific Research classification):Management

 

Papers 【 display / non-display

  • Written language: English
    Title of paper: Toward Advancing Debates on Islamic Marketing: A Renewed Perspective
    Publication title: Journal of Islamic Marketing, Emerald  vol. 9  (1)  (p.152 - 166)
    Date of issue: 2018
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: What Do We Know About The “Third One-billion Market": A Closer Look at Muslim Consumers and Halal Phenomenon
    Publication title: Business and Accounting Review  vol.19  (p.21 - 39)
    Date of issue: 2017.06
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Quality Attribute and Customer Satisfaction: Using Kano Model to Prioritize What Matters Most to Customers
    Publication title: Journal of Marketing and Consumer Behaviour in Emerging Markets  vol.1  (5)  (p.15 - 28)
    Date of issue: 2017.03
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Consumer Attitude towards Luxury: A Review on Luxury Value Perceptions
    Publication title: Business and Accounting Review  vol.16  (p.69 - 83)
    Date of issue: 2015.12
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

  • Written language: English
    Title of paper: Exploring Customer Needs and Kano Model: A Preliminary Study of Perceived Needs of Smartphone Users in Japan
    Publication title: Asia Pacific Marketing Review  vol.3  (2)  (p.123 - 133)
    Date of issue: 2014
    Name of author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

display all >>

Presentations 【 display / non-display

  • Presentation (Written) language: English
    Conference Name: 6th Global Islamic Marketing Conference
    Conference classification: International conference
    Meeting period: 2015.05 - 2015.06
    Topic / Session title: Toward Advancing Islamic Marketing Debates: Insights from the Japanese Concept of "Omotenashi" and Practices.
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: 5th Asia-Pacific Business Research Conference
    Conference classification: International conference
    Meeting period: 2014.02
    Topic / Session title: Exploring Customer Needs of High-Technology Product: A Preliminary Analysis of Perceived Needs and Kano Model
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: Lupcon Center for Business Research (LCBR) European Marketing Conference
    Conference classification: International conference
    Meeting period: 2012.08
    Topic / Session title: The Influence of "Logo-fication" Strategy on Consumer Perception of Luxury Brands: A preliminary finding from Japan
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: The 2011 Academy of Marketing Conference
    Conference classification: International conference
    Meeting period: 2011.07
    Topic / Session title: Needs Based Segmentation: An Analysis of Mobile Services Evolution
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: International Conference on Economic, Business and Marketing Management
    Conference classification: International conference
    Meeting period: 2011.03
    Topic / Session title: Hierarchy of User Needs: An Analysis of Mobile Phone Innovation
    Form of presentation: Oral Presentation(general)

display all >>