Personnel Information

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NORLIA AHMAD

Organization
Institute of Business and Accounting Business School
Research Fields, Keywords
マーケティング, Consumer Behavior, Digitalization, Sustainability
Research Outline
My current research interests revolve around technological influences on consumer behavior. The key argument is that companies should not consider their customers as merely target markets and fail to recognize that consumers are individuals and decision-makers. A deeper understanding of the fundamentals of the consumer decision-making process should form as the building blocks of sustainable marketing strategies. In light of advanced technologies in online interactions and consumer decisions, my inquiry calls for the role of technology to enhance individual wellbeing and create societal progress, not just innovations for economic growth. In the absence of transparency and privacy regulation, my research explores the positive and negative consequences of technologically enabled interactions on consumer autonomy and wellbeing.

Degree 【 display / non-display

  • Degree name:Doctor of Philosophy
    Classified degree field:Humanities & Social Sciences / Business administration
    Conferring institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2004.03

  • Degree name:Master of Science
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Hiroshima University
    Acquisition way:Thesis
    Date of acquisition:2001.03

Research History 【 display / non-display

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Associate Professor
    Date:2009.09 - 2018.03

  • Affiliation:Kwansei Gakuin University
    Department:Institute of Business and Accounting Business School
    Title:Professor
    Date:2018.04 -

  • Affiliation:Open University Malaysia
    Title:Lecturer
    Date:2004.07 - 2006.06

  • Affiliation:Khazanah National
    Title:Researcher
    Date:2006.07 - 2006.09

  • Affiliation: Otaru University of Commerce, Hokkaido
    Department:Japan Society for the Promotion of Science (JSPS)
    Title:Postdoctoral Fellow
    Date:2006.10 - 2008.09

Research Areas 【 display / non-display

  • Research field:Humanities & Social Sciences / Business administration

Papers 【 display / non-display

  • Language: English
    Title: Toward Advancing Debates on Islamic Marketing: A Renewed Perspective
    Journal name: Journal of Islamic Marketing, Emerald  vol. 9  (1)  (p.152 - 166)
    Date of publication: 2018
    Author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

  • Language: English
    Title: What Do We Know About The “Third One-billion Market": A Closer Look at Muslim Consumers and Halal Phenomenon
    Journal name: Business and Accounting Review  vol.19  (p.21 - 39)
    Date of publication: 2017.06
    Author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

  • Language: English
    Title: Quality Attribute and Customer Satisfaction: Using Kano Model to Prioritize What Matters Most to Customers
    Journal name: Journal of Marketing and Consumer Behaviour in Emerging Markets  vol.1  (5)  (p.15 - 28)
    Date of publication: 2017.03
    Author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

  • Language: English
    Title: Consumer Attitude towards Luxury: A Review on Luxury Value Perceptions
    Journal name: Business and Accounting Review  vol.16  (p.69 - 83)
    Date of publication: 2015.12
    Author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

  • Language: English
    Title: Exploring Customer Needs and Kano Model: A Preliminary Study of Perceived Needs of Smartphone Users in Japan
    Journal name: Asia Pacific Marketing Review  vol.3  (2)  (p.123 - 133)
    Date of publication: 2014
    Author(s): Norlia Ahmad

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Author

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Presentations 【 display / non-display

  • Language: English
    Conference name: 6th Global Islamic Marketing Conference
    International/Domestic presentation: International presentation
    Holding date: 2015.05 - 2015.06
    Title: Toward Advancing Islamic Marketing Debates: Insights from the Japanese Concept of "Omotenashi" and Practices.
    Presentation type: Oral presentation (general)

  • Language: English
    Conference name: 5th Asia-Pacific Business Research Conference
    International/Domestic presentation: International presentation
    Holding date: 2014.02
    Title: Exploring Customer Needs of High-Technology Product: A Preliminary Analysis of Perceived Needs and Kano Model
    Presentation type: Oral presentation (general)

  • Language: English
    Conference name: Lupcon Center for Business Research (LCBR) European Marketing Conference
    International/Domestic presentation: International presentation
    Holding date: 2012.08
    Title: The Influence of "Logo-fication" Strategy on Consumer Perception of Luxury Brands: A preliminary finding from Japan
    Presentation type: Oral presentation (general)

  • Language: English
    Conference name: The 2011 Academy of Marketing Conference
    International/Domestic presentation: International presentation
    Holding date: 2011.07
    Title: Needs Based Segmentation: An Analysis of Mobile Services Evolution
    Presentation type: Oral presentation (general)

  • Language: English
    Conference name: International Conference on Economic, Business and Marketing Management
    International/Domestic presentation: International presentation
    Holding date: 2011.03
    Title: Hierarchy of User Needs: An Analysis of Mobile Phone Innovation
    Presentation type: Oral presentation (general)

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