Personnel Information

写真b

SUNAGA Tsutomu

Title
Professor
Laboratory Address
1-1-155 Uegahara, Nishinomiya, Hyogo, 662-8501, JAPAN
Research Fields, Keywords
consumer behavior, marketing management, consumer psychology
Mail Address
E-mail address

Graduating School 【 display / non-display

  • Graduating School:Waseda University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:1999.03
    Completion status:Graduated
    Country location code:JAPAN

Graduate School 【 display / non-display

  • Graduate school:Waseda University
    Graduate course:Graduate School, Division of Commerce

    Course completed:Doctor's Course
    Date of completion:2006.03
    Completion status:Accomplished credits for doctoral program
    Country location code:JAPAN

Studying abroad experiences 【 display / non-display

  • Name of institution: University of Oxford
    Name of job or career: Academic Visitor
    Study abroad period: 2014.09 - 2015.08

Campus Career 【 display / non-display

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Associate Professor
    Duties period:2011.04 - 2015.03

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Professor
    Duties period:2015.04 -

Academic Society Affiliations 【 display / non-display

  • Affiliated academic society:Association for Consumer Research

    Academic country located:UNITED STATES

  • Affiliated academic society:Society for Consumer Psychology

    Academic country located:UNITED STATES

  • Affiliated academic society:American Marketing Association

    Academic country located:UNITED STATES

  • Affiliated academic society:European Marketing Academy

    Academic country located:BELGIUM

  • Affiliated academic society:Marketing Science Institute

    Academic country located:UNITED STATES

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Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Field of expertise (Grants-in-aid for Scientific Research classification):Commerce

 

Thesis for a degree 【 display / non-display

  • Written language: Japanese
    Title of paper: A Study of Consumer Decision Process: Understanding the Dynamic State
    Date of degree awarded: 2009.09
    Name of author(s): Tsutomu Sunaga

    Co-author classification: Single Work

Papers 【 display / non-display

  • Written language: English
    Title of paper: Interactions between Instrumental Timbre and Consumers’ Regulatory Focus
    Publication title: Journal of Business Research  vol.121  (December)  (p.1 - 12)
    Date of issue: 2020.08
    Name of author(s): Tsutomu Sunaga, Yan Meng, and Xuhong Zhuang

    DOI: 10.1016/j.jbusres.2020.08.014
    Type of publication: Research paper (scientific journal)
    Co-author classification: Joint Work

  • Written language: English
    Title of paper: How the Sound Frequency of Background Music Influences Consumers’ Perceptions and Decision Making
    Publication title: Psychology & Marketing  vol.35  (4)  (p.253 - 267)
    Date of issue: 2018.04
    Name of author(s): Tsutomu Sunaga

    DOI: 10.1002/mar.21084
    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work
    Field of experts (Grants-in-aid for Scientific Research classification):Commerce

  • Written language: English
    Title of paper: Effects of Lightness-Location Congruency on Consumers' Purchase Decision-Making
    Publication title: Psychology & Marketing  vol.33  (11)  (p.934 - 950)
    Date of issue: 2016.10
    Name of author(s): Sunaga, Tsutomu, Jaewoo Park, and Charles Spence

    DOI: 10.1002/mar.20929
    Type of publication: Research paper (scientific journal)
    Co-author classification: Joint Work

  • Written language: English
    Title of paper: Music Frequency and Consumers’ Perceptions
    Publication title: Society for Consumer Psychology 2018 Winter Conference Proceedings  (p.690 - 692)
    Date of issue: 2018.05
    Name of author(s): Tsutomu Sunaga

    Type of publication: Research paper (international conference proceedings)
    Co-author classification: Single Work

  • Written language: Japanese
    Title of paper: Effects of Metacognitive Experiences on Consumer Decision Making
    Publication title: Journal of Business Administration Kwansei Gakuin University  vol.62  (2)  (p.17 - 31)
    Date of issue: 2014.10
    Name of author(s): Tsutomu Sunaga

    Type of publication: Research paper (scientific journal)
    Co-author classification: Single Work

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Books 【 display / non-display

  • Written language: Japanese
    Book Title: Consumer Based Marketing: Sensory Marketing and Consumer Psychology
    Publisher's name: Yuhikaku Publishing Co., Ltd.
    Date of issue: 2018.11
    Name of author(s): Tsutomu SUNAGA

    Type of books: Scholarly Book
    Form of book: Single Work

  • Written language: Japanese
    Book Title: Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
    Publisher's name: Yuhikaku Publishing Co., Ltd.
    Date of issue: 2016.12
    Name of author(s): Shibuya, Satoru, Yukihiko Kubota, and Tsutomu Sunaga

    Type of books: Book (general)
    Form of book: Joint Translation

  • Written language: Japanese
    Book Title: Marketing for beginners
    Publisher's name: Yuhikaku Publishing Co., Ltd.
    Date of issue: 2013.12
    Name of author(s): Yukihiko Kubota, Satoru Shibuya, and Tsutomu Sunaga

    Type of books: Textbook
    Pages responsible: Part 2
    Form of book: Joint Work

  • Written language: Japanese
    Book Title: Marketing
    Publisher's name: Foundation for the Promotion of The Open University of Japan
    Date of issue: 2013.03
    Name of author(s): Yoichiro hashida and Tsutomu Sunaga

    Type of books: Textbook
    Form of book: Joint Work

  • Written language: Japanese
    Book Title: The 1st Step of Marketing Analysis
    Publisher's name: Sekigakusya
    Date of issue: 2011.03
    Name of author(s): Naoto Onzo and Kenji Tomita (eds.)

    Type of books: Textbook
    Pages responsible: Factor Analysis (chap. 12, pp.195-210)
    Form of book: Joint Work

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Academic Awards Received 【 display / non-display

  • Prize: Award for the outstanding scholastic book
    Date of award received:2019.05.25
    Country awarded:JAPAN
    Classification of award received:International Academic Awards
    Individual name or group of awards winner:Tsutomu Sunaga

  • Prize: Excellent Article Prize in Japan Society of Marketing and Distribution
    Date of award received:2006.06.03
    Country awarded:JAPAN
    Classification of award received:Celebration by Official journal of a scientific society or Academic Journal
    Individual name or group of awards winner:Tsutomu Sunaga

Grant-in-Aid for Scientific Research 【 display / non-display

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2020.04 - 2023.03
    Research subject:Auditory Stimuli and Consumer Decision-making in the Context of Marketing Communication

  • Research item:Grant-in-Aid for Scientific Research(A)
    Research activities period:2019.04 - 2024.03

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2016.04 - 2019.03

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2015.04 - 2019.03
    Research subject:Effects of Crossmodal Correspondences on Consumer Behaviour in the Context of In-Store Environment Design

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2013 - 2016
    Research subject:A Study of Consumer Choice Behavior Considering Situational Factors and Choice Objective

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Presentations 【 display / non-display

  • Presentation (Written) language: English
    Conference Name: The 48th EMAC Annual Conference 2019
    Conference classification: International conference
    Meeting period: 2019.05
    Topic / Session title: Music Timbre and Regulatory Fit (Competitive Papers Session)
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: Society for Consumer Psychology (SCP) Annual 2018 Winter Conference
    Conference classification: International conference
    Meeting period: 2018.02
    Topic / Session title: Music Frequency and Consumers’ Perceptions (Individual Papers Session)
    Form of presentation: Oral Presentation(general)
    Field of experts (Grants-in-aid for Scientific Research classification): Commerce

  • Presentation (Written) language: Japanese
    Conference Name:  55th Conference on Consumer Behavior Research
    Conference classification: Internal meeting
    Meeting period: 2018.03
    Topic / Session title: Sensory Marketing and Multi-sensory Interaction
    Form of presentation: Symposium, Workshop, Panelist (public offering)
    Field of experts (Grants-in-aid for Scientific Research classification): Commerce, Experimental psychology

  • Presentation (Written) language: English
    Conference Name: Institute for Operations Research and the Management Sciences (INFORMS) Annual Meeting 2015
    Conference classification: International conference
    Meeting period: 2015.11
    Topic / Session title: Brightness-Location Congruency Effects on Consumer Behavior in Retail Context
    Form of presentation: Poster (general)

  • Presentation (Written) language: English
    Conference Name: 123rd Annual American Psychological Association (APA) Convention
    Conference classification: International conference
    Meeting period: 2015.08
    Topic / Session title: The Spatial-Temporal Congruency Effect of Product Direction and Position on Product Attitude
    Form of presentation: Oral Presentation(general)

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Academic Activity 【 display / non-display

  • Affiliated academic society:Journal of Business Research
    Position, Role:Editor of a special issue (Multisensory Consumer-Computer Interaction) in the Journal of Business Research
    Period:2019.02 -

  • Affiliated academic society:Psychology & Marketing
    Position, Role:Reviewer for the Psychology & Marketing
    Period:2019

  • Affiliated academic society:European Marketing Academy
    Period:2020.05

  • Affiliated academic society:European Marketing Academy
    Position, Role:Reviewer for the 49th EMAC Annual Conference 2020 (Competitive Papers)
    Period:2020.01

  • Affiliated academic society:European Journal of Marketing
    Position, Role:Reviewer for the European Journal of Marketing
    Period:2018 - 2019

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