Personnel Information

写真b

NISHIMOTO Akihiro

Title
Associate Professor
Laboratory Address
1-155, Uegahara Ichiban-Cho, Nishinomiya, Hyogo
Research Fields, Keywords
Marketing Strategy, Marketing Science, Consumer Behavior
Research Outline
Marketing Strategy, Megamarketing, Market Creation, Avoiding Commoditization, Brand Management, Consumer Behavior Analysis

Graduating School 【 display / non-display

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:2005.03
    Completion status:Advanced a year
    Country location code:JAPAN

Graduate School 【 display / non-display

  • Graduate school:Keio University
    Graduate course:Graduate School, Division of Business Administration

    Course completed:Doctor's Course
    Date of completion:2011.03
    Completion status:Accomplished credits for doctoral program
    Country location code:JAPAN

  • Graduate school:Kwansei Gakuin University
    Graduate course:Graduate School, Division of Commerce

    Course completed:Master's Course
    Date of completion:2007.03
    Completion status:Completed
    Country location code:JAPAN

Studying abroad experiences 【 display / non-display

  • Name of institution: University of California at Berkeley, Haas School of Business
    Name of job or career: Visiting Scholar
    Study abroad period: 2016.09 - 2018.08

Degree 【 display / non-display

  • Degree name:Ph.D.
    Classified degree field:Business Administration
    Degree awarding institution:Keio University
    Acquisition way:Coursework
    Date of acquisition:2012.01

  • Degree name:M.A.
    Classified degree field:Commerce
    Degree awarding institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2007.03

  • Degree name:B.A.
    Classified degree field:Commerce
    Degree awarding institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2005.03

Campus Career 【 display / non-display

  • Job function organization:Kwansei Gakuin University School of Business Administration
    Career:Associate Professor
    Duties period:2013.04 -

External Career 【 display / non-display

  • Name of affiliation:Otaru University of Commerce
    Department of affiliation:Department of Commerce
    Career:Associate Professor
    Periods of career:2011.04 - 2013.03

Academic Society Affiliations 【 display / non-display

  • Affiliated academic society:INFORMS Marketing Science

    Academic country located:UNITED STATES

  • Affiliated academic society:Association for Consumer Research

    Academic country located:UNITED STATES

  • Affiliated academic society:Japan Institute of Marketing Science

    Academic country located:JAPAN

  • Affiliated academic society:Japan Association for Consumer Studies

    Academic country located:JAPAN

  • Affiliated academic society:Japan Society of Marketing and Distribution

    Academic country located:JAPAN

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Field of expertise (Grants-in-aid for Scientific Research classification):Marketing, Consumer Behavior

  • Field of expertise (Grants-in-aid for Scientific Research classification):Management

 

Thesis for a degree 【 display / non-display

  • Written language: Japanese
    Title of paper: Management with Consideration of Consumers' Prior Knowledge as an External Marketing Resource
    Date of degree awarded: 2012.01
    Name of author(s): NISHIMOTO, Akihiro

    Co-author classification: Single Work

  • Written language: Japanese
    Title of paper: Marketing Communication Strategies in a Cross-media Environment: Organic Communication Mix and Knowledge Structuring as an Advertising Effectiveness Index
    Date of degree awarded: 2007.03
    Name of author(s): NISHIMOTO, Akihiro

    Co-author classification: Single Work

Papers 【 display / non-display

  • Written language: Japanese
    Title of paper: Forward and Feedback Effects on Consumers' Evaluation of Sequential Brand Extensions in Competitive Context
    Publication title: Journal of Business Administration  vol.67  (3)  (p.61 - 75)
    Date of issue: 2020.03
    Name of author(s): NISHIMOTO, Akihiro

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Work

  • Written language: Japanese
    Title of paper: Price Premium of New Products on Brand Extension
    Publication title: Journal of Business Administration  vol.67  (2)  (p.1 - 18)
    Date of issue: 2019.12
    Name of author(s): NISHIMOTO, Akihiro

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Work

  • Written language: Japanese
    Title of paper: Measuring the Total Effect of Advertising on Sales : The Mediating Effect of Social Media
    Publication title:   vol.68  (3/4)  (p.1 - 20)
    Date of issue: 2019.03

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Joint Work

  • Written language: Japanese
    Title of paper: A Comparison of Measuring Willingness to Pay by the Conjoint Measurement
    Publication title: Journal of Marketing & Distribution  vol.21  (3)  (p.15 - 25)
    Date of issue: 2018.12
    Name of author(s): Akihiro NISHIMOTO,Sotaro KATSUMATA

    Type of publication: Research paper (scientific journal)
    Co-author classification: Joint Work

  • Written language: Japanese
    Title of paper: Strategis for Creating New Market Using BIg Data of Marketing Communication
    Date of issue: 2018.03
    Name of author(s): Akihiro NISHIMOTO,Sotaro KATSUMATA

    Type of publication: Research paper (other science council materials etc.)
    Co-author classification: Joint Work

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Books 【 display / non-display

  • Written language: Japanese
    Book Title: Megamarketing: The Strategy of Market Creation
    Publisher's name: Nippon Hyoron Sha Co.,Ltd
    Date of issue: 2020.01
    Name of author(s): Nisimoto, Akihiro, Katsumata, Sotaro

    Type of books: Scholarly Book
    Form of book: Joint Work

  • Written language: Japanese
    Book Title: Competitive Context as Marketing Resources: The New Ideas for Avoiding Commoditization
    Date of issue: 2016.02
    Name of author(s): Akihiro NISHIMOTO

    Type of books: Scholarly Book
    Form of book: Joint Work

  • Written language: Japanese
    Book Title: Consumer Behavior as External Marketing Resources: Getting Competitive Advantages from the Heterogeneity on the Market
    Date of issue: 2015.12
    Name of author(s): Akihiro NISHIMOTO

    Type of books: Scholarly Book
    Form of book: Single Work

Grant-in-Aid for Scientific Research 【 display / non-display

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2019.04 - 2022.03

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2019.04 - 2021.03
    Research subject:Empirical Analysis about the Impact of Really New Products on Market Creation

  • Research item:Grant-in-Aid for Scientific Research(C)
    Research activities period:2018.04 - 2021.03

  • Research item:Grant-in-Aid for Scientific Research(B)
    Research activities period:2017.04 - 2021.03
    Research subject:Multiple Empirical Analysis of Market Creation and Maturation

  • Research item:Grant-in-Aid for Young Scientists(B)
    Research activities period:2016.04 - 2019.03
    Research subject:Empirical Analyses Depending on Consumer Behavior Analyses to Develop the Strategy of New Market Creation for Avoiding Commoditization

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Other external funds procured 【 display / non-display

  • Fund:Yoshida Hideo Memorial Foundation, Research Grant for Full-time Academician
    Research activities period:2016.04 - 2018.03
    Research Topic:An Analysis of Big Data on Marketing Communication to Develop the Strategy of New Market Creation

    Funding organization name:Private Foundations

  • Fund:Nomura Foundation Grant for Social Science
    Research activities period:2012.11 - 2014.03
    Research Topic:Development of a Value Measurement Model of Regional Brand Equity and Marketing Strategies

    Funding organization name:Private Foundations

  • Fund:Yoshida Hideo Memorial Foundation, Research Grant for Full-time Academician
    Research activities period:2012.04 - 2014.03
    Research Topic:Competitive Market Structure Analysis Focusing on Consumer Categorization: Marketing Communication Strategies in a Competitive Market

    Funding organization name:Private Foundations

  • Fund:Yoshida Hideo Memorial Foundation, Research Grant for Ph.D. Candidate
    Research activities period:2010.04 - 2011.03
    Research Topic:Consumer Categorization and Brand Management for Hybrid Products: Branding through Communication based on Categories

    Funding organization name:Private Foundations

Presentations 【 display / non-display

  • Presentation (Written) language: Japanese
    Conference Name: 9th Research Conference of Japan Society of Marketing and Distribution
    Conference classification: Internal meeting
    Meeting period: 2019.12
    Topic / Session title: A Comparison of Measuring Willingness to Pay by the Conjoint Measurement
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: Japanese
    Conference Name: 9th Research Conference of Japan Society of Marketing and Distribution
    Conference classification: Internal meeting
    Meeting period: 2019.12
    Topic / Session title: Megamarketing: The Strategy of Market Creation
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: Japanese
    Conference Name: 106th Conference of Japan Institute of Marketing Science
    Conference classification: Internal meeting
    Meeting period: 2019.11 - 2019.12
    Topic / Session title: The Effects of Psychological Ownership on Consumers' Willingness to Pay of Cashless Payment
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: INFORMS Marketing Science Conference 2019
    Conference classification: International conference
    Meeting period: 2019.06
    Topic / Session title: A State-space Representation for Modeling Dynamics of Individual Response
    Form of presentation: Oral Presentation(general)

  • Presentation (Written) language: English
    Conference Name: INFORMS Marketing Science Conference 2019
    Conference classification: International conference
    Meeting period: 2019.06
    Topic / Session title: Acceptance of Really New Technologies: The Role of Consumer Inferences on Extremely Incongruity
    Form of presentation: Oral Presentation(general)

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