Personnel Information

写真b

NISHIMOTO Akihiro

Organization
School of Business Administration
Laboratory Address
1-155, Uegahara Ichiban-Cho, Nishinomiya, Hyogo
Research Fields, Keywords
マーケティング戦略, マーケティング・サイエンス, 消費者行動分析, Marketing Strategy, Marketing Science, Consumer Behavior
Research Outline
Marketing Strategy, Megamarketing, Market Creation, Avoiding Commoditization, Brand Management, Consumer Behavior Analysis
URL
https://sites.google.com/view/anishimoto/home
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=311&TCH_NO=130019&REQ_PRFR_FUNC_ID=AGA030
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Graduating School 【 display / non-display 】

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:2005.03
    Completion status:Advanced a year
    Country location code:Japan

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Graduate School 【 display / non-display 】

  • Graduate school:Keio University
    Department:Graduate School, Division of Business Administration

    Course completed:Doctor's Course
    Date of completion:2011.03
    Completion status:Accomplished credits for doctoral program
    Country:Japan

  • Graduate school:Kwansei Gakuin University
    Department:Graduate School, Division of Commerce

    Course completed:Master's Course
    Date of completion:2007.03
    Completion status:Completed
    Country:Japan

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Studying abroad experiences 【 display / non-display 】

  • Name of institution: University of California at Berkeley, Haas School of Business
    Name of job or career: Visiting Scholar
    Date: 2016.09 - 2018.08

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Degree 【 display / non-display 】

  • Degree name:Ph.D.
    Classified degree field:Business Administration
    Conferring institution:Keio University
    Acquisition way:Coursework
    Date of acquisition:2012.01

  • Degree name:M.A.
    Classified degree field:Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2007.03

  • Degree name:B.A.
    Classified degree field:Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2005.03

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Research History 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Professor
    Date:2021.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Associate Professor
    Date:2013.04 - 2021.03

  • Affiliation:Otaru University of Commerce
    Department:Department of Commerce
    Title:Associate Professor
    Date:2011.04 - 2013.03

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Association Memberships 【 display / non-display 】

  • Academic society name:INFORMS Marketing Science

    Academic country located:United States

  • Academic society name:Association for Consumer Research

    Academic country located:United States

  • Academic society name:Japan Institute of Marketing Science

    Academic country located:Japan

  • Academic society name:Japan Association for Consumer Studies

    Academic country located:Japan

  • Academic society name:Japan Society of Marketing and Distribution

    Academic country located:Japan

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Research Areas 【 display / non-display 】

  • Research field:Humanities & Social Sciences / Commerce Research keywords：Marketing, Consumer Behavior

  • Research field:Humanities & Social Sciences / Business administration

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Papers 【 display / non-display 】

  • Language: Japanese
    Title: 革新的な新製品アイデアを獲得するための周辺市場のリードユーザー活用法
    Journal name: マーケティング・サイエンス  vol.29  (1)  (p.7 - 32)
    Date of publication: 2021.12
    Author(s): 西本 章宏

    DOI: https://doi.org/10.11295/marketingscience.202104
    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

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  • Language: Japanese
    Title: 急激な環境変化に対するイノベーションの源泉としての創発的消費者：COVID-19のアウトブレイクにおけるソーシャルメディアの利用動向分析
    Journal name: マーケティングジャーナル  vol.40  (4)  (p.44 - 57)
    Date of publication: 2021.03
    Author(s): 西本章宏, 勝又壮太郎, 本橋永至

    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

  • Language: Japanese
    Title: デジタルインターフェイスの触覚経験における心理的所有感
    Journal name: 商学論究  vol.68  (2)  (p.43 - 59)
    Date of publication: 2020.08
    Author(s): 西本 章宏

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author

  • Language: Japanese
    Title: 競争的環境下における連続的なブランド拡張に対する消費者評価へのフォワード効果とフィードバック効果
    Journal name: 商学論究  vol.67  (3)  (p.61 - 75)
    Date of publication: 2020.03
    Author(s): 西本 章宏

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author

  • Language: Japanese
    Title: ブランド拡張における新製品の価格プレミアム戦略
    Journal name: 商学論究  vol.67  (2)  (p.1 - 18)
    Date of publication: 2019.12
    Author(s): 西本 章宏

    Type of publication: Research paper (bulletin of university, research institution)
    Co-author classification: Single Author

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Books 【 display / non-display 】

  • Title: マーケティング
    Publisher: 日本評論社
    Date of publication: 2022.12
    Author(s): 西本章宏, 勝又壮太郎

    Authorship: 

  • Language: Japanese
    Title: メガマーケティングによる市場創造戦略：携帯音楽配信サービスの誕生
    Publisher: 日本評論社
    Date of publication: 2020.01
    Author(s): 西本章宏, 勝又壮太郎

    Type of books: Scholarly book
    Authorship: Joint author

  • Language: Japanese
    Title: 競争を味方につけるマーケティング：脱コモディティ化のための新発想
    Publisher: 有斐閣
    Date of publication: 2016.02
    Author(s): 西本 章宏

    Type of books: Scholarly book
    Authorship: Joint author

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  • Language: Japanese
    Title: 外部マーケティング資源としての消費者行動：市場の異質性から競争優位を獲得する
    Publisher: 有斐閣
    Date of publication: 2015.12
    Author(s): 西本 章宏

    Type of books: Scholarly book
    Authorship: Sole author

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MISC 【 display / non-display 】

  • Language:Japanese
    Title:コモディティ化時代のブランド戦略：熾烈な競争の中に新たなチャンスを見出す
    Journal name:アド・スタディーズ  (55)  (p.8 - 13)
    Date of publication:2016.03
    Author(s):西本 章宏

    Type of publication:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
    Co-author classification:Single Author

  • Language:Japanese
    Title:消費者を"戦略資源"と捉える成熟化時代のマーケターに必要な発想法
    Journal name:宣伝会議  (893)  (p.135)
    Date of publication:2016.02
    Author(s):西本 章宏

    Type of publication:Book review, literature introduction, etc.
    Co-author classification:Single Author

  • Language:Japanese
    Title:コモディティ化時代のマーケティング戦略：狂騒から協奏的マーケティング競争へ
    Journal name:季刊イズミヤ総研  (103)  (p.6 - 16)
    Date of publication:2015.07
    Author(s):西本 章宏

    Type of publication:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
    Co-author classification:Single Author

  • Language:Japanese
    Title:ビッグデータで「マチ」を理解する：単純な規模データの活用から個客&個店の分析へ進化
    Publisher:商業界
    Journal name:月刊コンビニ
    Date of publication:2015.01
    Author(s):西本　章宏

    Type of publication:Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)
    Co-author classification:Single Author

  • Language:Japanese
    Title:「文化開発＝価値創造」B級グルメ風の文面で -三宅道秀著 『新しい市場のつくりかた』-　
    Publisher:日本マーケティング協会
    Journal name:JMA Marketing View, 2013新年号
    Date of publication:2013.01
    Author(s):西本　章宏

    Type of publication:Book review, literature introduction, etc.
    Co-author classification:Single Author

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Awards 【 display / non-display 】

  • Prize: the Marketing Journal 2021 Incentive Award
    Date awarded:2021.10
    Country:Japan
    Award type:Honored in official journal of a scientific society, scientific journal
    Awarding organization：Japan Marketing Association
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji Motohashi

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Presentations 【 display / non-display 】

  • Language: 
    Conference name: 日本マーケティングサイエンス学会第112回研究大会
    International/Domestic presentation: 
    Holding date: 2022.12
    Title: リードユーザーの活用によるフォールス・コンセンサス効果の検討
    Presentation type: 

  • Language: Japanese
    Conference name: 日本商業学会第11回全国研究大会
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.12
    Title: 消費者調査とデータから理解する市場創造
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 日本マーケティングサイエンス学会 第110回全国大会
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.12
    Title: 新製品のアップグレードが消費者の心理的所有感に及ぼす影響
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 日本消費者行動研究学会 第63回コンファレンス
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.10
    Title: デジタル環境下における消費者の心理的所有感に対する触覚イメージ訴求の効果
    Presentation type: Oral presentation (general)

  • Language: Japanese
    Conference name: 日本マーケティングサイエンス学会 第109回全国大会
    International/Domestic presentation: Domestic presentation
    Holding date: 2021.06
    Title: デジタル環境下における心理的所有感が消費者行動に及ぼす影響
    Presentation type: Oral presentation (general)

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