Personnel Information

写真b

NISHIMOTO Akihiro

Organization
School of Business Administration Professor
Laboratory Address
1-155, Uegahara Ichiban-Cho, Nishinomiya, Hyogo
Research Fields, Keywords
Marketing Strategy, Marketing Science, Consumer Behavior, Market Creation, Brand Management, Interaction Experience with AI-enabled Smart Objects, Megamarketing, Digital Consumption, Consumer Well-being
Teaching and Research Fields
関西学院大学、教授。兵庫県三田市出身。2005年に関西学院大学商学部を早期卒業、2007年に同大学大学院商学研究科を修了後、日産自動車・国内マーケティング本部宣伝部にて広告宣伝活動に従事。その後、慶應義塾大学大学院経営管理研究科（博士：経営学）、小樽商科大学商学部准教授、関西学院大学商学部准教授、カリフォルニア大学バークレー校ハース経営大学院客員研究員などを経て、2021年より現職。専門はマーケティング戦略、ブランドマネジメント、マーケティング・サイエンス、消費者行動分析。日本マーケティング学会マーケティングジャーナル2023年ベストペーパー賞、2021優秀論文（奨励賞）、日本商業学会2019年度優秀論文賞、2018年公益財団法人吉田秀雄記念事業財団助成研究賞など受賞歴多数。大手広告代理店、消費財・化粧品メーカー、食品メーカー、アパレル企業、スタートアップなど多数の企業にマーケティング支援を提供。日本消費者行動研究学会理事、編集事務局長、組織学会シニアエディター、日本マーケティング学会アソシエイトエディターなど、学会役職も多数歴任。
URL
https://sites.google.com/view/anishimoto/home
Syllabus information URL
https://syllabus.kwansei.ac.jp/uniasv2/UnSSOLoginControlFree?REQ_ACTION_DO=/AGA030PLS01Action.do?REQ_FUNCTION_JUMP_START_FLG=1&SLB_LINK_DISP_FLG=311&TCH_NO=130019&REQ_PRFR_FUNC_ID=AGA030
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Graduating School 【 display / non-display 】

  • Graduating School:Kwansei Gakuin University
    Faculty:Faculty of Commerce

    Kind of school:University
    Date of graduation:2005.03
    Completion status:Advanced a year
    Country location code:Japan

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Graduate School 【 display / non-display 】

  • Graduate school:Keio University
    Department:Graduate School, Division of Business Administration

    Course completed:Doctor's Course
    Date of completion:2011.03
    Completion status:Accomplished credits for doctoral program
    Country:Japan

  • Graduate school:Kwansei Gakuin University
    Department:Graduate School, Division of Commerce

    Course completed:Master's Course
    Date of completion:2007.03
    Completion status:Completed
    Country:Japan

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Studying abroad experiences 【 display / non-display 】

  • Name of institution: University of California at Berkeley, Haas School of Business
    Name of job or career: Visiting Scholar
    Date: 2016.09 - 2018.08

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Degree 【 display / non-display 】

  • Degree name:Ph.D.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Keio University
    Acquisition way:Coursework
    Date of acquisition:2012.01

  • Degree name:M.A.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2007.03

  • Degree name:B.A.
    Classified degree field:Humanities & Social Sciences / Commerce
    Conferring institution:Kwansei Gakuin University
    Acquisition way:Coursework
    Date of acquisition:2005.03

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Career 【 display / non-display 】

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Professor
    Date:2021.04 -

  • Affiliation:Kwansei Gakuin University
    Department:School of Business Administration
    Title:Associate Professor
    Date:2013.04 - 2021.03

  • Affiliation:Otaru University of Commerce
    Department:Department of Commerce
    Title:Associate Professor
    Date:2011.04 - 2013.03

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Association Memberships 【 display / non-display 】

  • Academic society name:INFORMS Marketing Science
    Academic country located:United States

  • Academic society name:Association for Consumer Research
    Academic country located:United States

  • Academic society name:Japan Institute of Marketing Science
    Academic country located:Japan

  • Academic society name:Japan Association for Consumer Studies
    Academic country located:Japan

  • Academic society name:Japan Society of Marketing and Distribution
    Academic country located:Japan

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Research Areas 【 display / non-display 】

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Marketing

  • Research field:Humanities & Social Sciences / Business administration

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Marketing Science

  • Research field:Humanities & Social Sciences / Commerce
    Research keywords：Consumer Behavior

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Papers 【 display / non-display 】

  • Title: Understanding Consumers’ Interaction Experiences With Smart Objects: The Effects of Self-Expansion and Self-Extension on Promoting Consumer Well-Being
    Journal name: Quarterly Journal of Marketing  vol.45  (2)  (p.114 - 123)
    Date of publication: 2025.03
    Author(s): NISHIMOTO, Akihiro

    DOI: https://doi.org/10.7222/marketing.2025.022

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  • Title: The Value-Enhancing Effects of Psychological Ownership of Payment Methods on Consumers’ Spending and Receiving Behavior
    Journal name: Quarterly Journal of Marketing  vol.44  (1)  (p.58 - 67)
    Date of publication: 2024.07
    Author(s): NISHIMOTO, Akihiro, KATSUMATA, Sotaro

    DOI: https://doi.org/10.7222/marketing.2024.024

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  • Title: Brand Competitiveness and Resilience to Exogenous Shock: Usage of Smartphone Apps During the COVID-19 Pandemic
    Journal name: Journal of Retailing and Consumer Services  vol.75
    Date of publication: 2023.07
    Author(s): Sotaro KATSUMATA, Akihiro NISHIMOTO, P.K. Kannan

    DOI: https://doi.org/10.1016/j.jretconser.2023.103453

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  • Title: Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting: Measurement and Analysis of WTP and WTA When Payment Methods Can Be Selected
    Journal name: Japan Marketing Journal  vol.43  (1)  (p.53 - 65)
    Date of publication: 2023.06
    Author(s): Akihiro NISHIMOTO, Sotaro KATSUMATA

    DOI: 10.7222/marketing.2023.037

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  • Language: Japanese
    Title: How to Use the Lead Users in Anarogous Markets to get the Innovative New Product Ideas
    Journal name: Marketing Science  vol.29  (1)  (p.7 - 32)
    Date of publication: 2021.12
    Author(s): Masaki ISHIDA, Akihiro NISHIMOTO

    DOI: https://doi.org/10.11295/marketingscience.202104
    Type of publication: Research paper (scientific journal)
    Co-author classification: Multiple Authorship

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Books 【 display / non-display 】

  • Title: The Power of Marketing
    Publisher: Yuhikaku Publishing
    Date of publication: 2023.05

    Authorship：Contributor

  • Title: Marketing
    Publisher: Nippon Hyoron-sha
    Date of publication: 2022.12
    Author(s): Nishimoto, Akihiro, Katsumata, Sotaro

  • Language: Japanese
    Title: Megamarketing: The Strategy of Market Creation
    Publisher: Nippon Hyoron Sha Co.,Ltd
    Date of publication: 2020.01
    Author(s): Nisimoto, Akihiro, Katsumata, Sotaro

    Type of books: Scholarly book
    Authorship：Joint author

  • Language: Japanese
    Title: Competitive Context as Marketing Resources: The New Ideas for Avoiding Commoditization
    Publisher: 有斐閣
    Date of publication: 2016.02
    Author(s): Akihiro NISHIMOTO

    Type of books: Scholarly book
    Authorship：Joint author

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  • Language: Japanese
    Title: Consumer Behavior as External Marketing Resources: Getting Competitive Advantages from the Heterogeneity on the Market
    Publisher: 有斐閣
    Date of publication: 2015.12
    Author(s): Akihiro NISHIMOTO

    Type of books: Scholarly book
    Authorship：Sole author

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MISC 【 display / non-display 】

  • Title:（書評）デジタル時代のブランド戦略：田中洋編著 『デジタル時代のブランド戦略』
    Journal name:JMA Marketing HORIZON, 2024年2月号
    Date of publication:2024.02
    Author(s):NISHIMOTO, Akihiro

  • Title:（書評）ビッグデータ分析の新視点を提供：博報堂生活総合研究所著 『デジノグラフィ：インサイト発見のためのビッグデーター分析』
    Journal name:JMA Marketing View, 2021新年号
    Date of publication:2021.01
    Author(s):NISHIMOTO, Akihiro

  • Language：Japanese
    Title:コモディティ化時代のブランド戦略：熾烈な競争の中に新たなチャンスを見出す
    Journal name:アド・スタディーズ  (55)  (p.8 - 13)
    Date of publication:2016.03
    Author(s):西本 章宏

    Type of publication：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)

  • Language：Japanese
    Title:消費者を"戦略資源"と捉える成熟化時代のマーケターに必要な発想法
    Journal name:宣伝会議  (893)  (p.135)
    Date of publication:2016.02
    Author(s):西本 章宏

    Type of publication：Book review, literature introduction, etc.

  • Language：Japanese
    Title:コモディティ化時代のマーケティング戦略：狂騒から協奏的マーケティング競争へ
    Journal name:季刊イズミヤ総研  (103)  (p.6 - 16)
    Date of publication:2015.07
    Author(s):西本 章宏

    Type of publication：Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)

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Awards 【 display / non-display 】

  • Prize: Marketing Journal Best Paper
    Date awarded:2023.10
    Award type:Honored in official journal of a scientific society, scientific journal
    Awarding organization：Japan Marketing Academy
    Award-winner (group):NISHIMOTO, Akihiro, KATSUMATA, Sotaro

  • Prize: the Marketing Journal 2021 Incentive Award
    Date awarded:2021.10
    Country:Japan
    Award type:Honored in official journal of a scientific society, scientific journal
    Awarding organization：Japan Marketing Association
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji Motohashi

  • Prize: 日本商業学会2019年度優秀論文賞
    Date awarded:2019.05
    Country:Japan
    Award type:Award from Japanese society, conference, symposium, etc.
    Awarding organization：日本商業学会
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA

  • Prize: 吉田秀雄記念事業財団第十六回助成研究奨励賞
    Date awarded:2018.11
    Country:Japan
    Award type:Award from publisher, newspaper, foundation, etc.
    Awarding organization：公益財団法人吉田秀雄記念事業財団
    Award-winner (group):Akihiro NISHIMOTO, Sotaro KATSUMATA

  • Prize: 吉田秀雄記念事業財団第十二回助成研究準吉田秀雄賞
    Date awarded:2014.11
    Country:Japan
    Award type:Award from publisher, newspaper, foundation, etc.
    Awarding organization：公益財団法人吉田秀雄記念事業財団
    Award-winner (group):Sotaro KATSUMATA, Akihiro NISHIMOTO

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Research Projects 【 display / non-display 】

  • Research category:基盤研究(C)
    Project year：2025.04 - 2028.03
    Title:スマートオブジェクトを焦点とした消費者のデジタルライフの発展に関する実証研究

  • Research category:Grant-in-Aid for Scientific Research(C)
    Project year：2022.04 - 2025.03
    Title:消費者行動視点からのデジタル市場の創造に関する実証研究

  • Research category:基盤研究(C)
    Project year：2022.04
    Title:消費者行動視点からのデジタル市場の創造に関する実証研究
    Awarding organization：日本学術振興会
    System name：科学研究費助成事業

  • Research category:Grant-in-Aid for Scientific Research(B)
    Project year：2021.04 - 2025.03
    Title:Empirical Analysis of the Market Dynamics and Transformation on the Perspective from Multiple-market

  • Research category:Grant-in-Aid for Scientific Research(B)
    Project year：2021.04
    Title:Empirical Analysis of the Market Dynamics and Transformation on the Perspective from Multiple-market
    Awarding organization：Japan Society for the Promotion of Science
    System name：Grants-in-Aid for Scientific Research

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Presentations 【 display / non-display 】

  • Language:Japanese
    Conference name:68th Conference of Japan Association for Consumer Studies
    International/Domestic presentation:Domestic presentation
    Holding date：2024.05
    Presentation date：2024.05.19
    Title:The Supression Effect of Psychological Ownership on Consumer Product Upgrade Decisions
    Presentation type:Oral presentation (general)

  • Language:Japanese
    Conference name:68th Conference of Japan Association for Consumer Studies
    International/Domestic presentation:Domestic presentation
    Holding date：2024.05
    Presentation date：2024.05.19
    Title:The Interaction Experiences between Smart Objects and Consumers based on the Assembridge Theory
    Presentation type:Oral presentation (general)

  • Language:Japanese
    Conference name:Symposium: The Present and Future of Sensory Marketing
    International/Domestic presentation:Domestic presentation
    Holding date：2024.01
    Presentation date：2024.01.27
    Title:Value-enhancing Effects of Psychological Ownership
    Presentation type:Symposium, workshop panel (nominated)

  • Language:Japanese
    Conference name:67th Conference of Japan Association for Consumer Studies
    International/Domestic presentation:Domestic presentation
    Holding date：2023.10
    Presentation date：2023.10.21
    Title:Idea Screening of Really New Products: Interaction Effects between Lead-users and False Concensus effects on Prediction of Consumer Preference
    Presentation type:Oral presentation (general)

  • Conference name:112th Conference of Japan Institute of Marketing Science
    Holding date：2022.12
    Presentation date：2022.12.10
    Title:Investigating the Fales Consensus Effect of Using Lead Users

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Teaching Experience (Off-campus) 【 display / non-display 】

  • Subject：マーケティングマネジメント
    Institution name：Kwansei Gakuin University

  • Subject：関係性マーケティング
    Institution name：Kwansei Gakuin University

  • Subject：研究演習II
    Institution name：Kwansei Gakuin University

  • Subject：研究演習I
    Institution name：Kwansei Gakuin University

  • Subject：研究指導
    Institution name：Kwansei Gakuin University

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Committee Memberships 【 display / non-display 】

  • Organization name:Japan Association for Consumer Studies
    Committee name:Director

  • Organization name:Japan Marketing Academy
    Committee name:Associate Editor

  • Organization name:The Academic Association for Organizational Science
    Committee name:Senior Editor

  • Organization name:Japan Association for Consumer Studies
    Committee name:Editorial Office Manager

  • Organization name:Japan Institute of Marketing Science
    Committee name:Research Committee

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