NISHIMOTO Akihiro
Graduating School 【 display / non-display 】
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Graduating School:Kwansei Gakuin University
Faculty:Faculty of Commerce
Kind of school:University
Date of graduation:2005.03
Completion status:Advanced a year
Country location code:JAPAN
Graduate School 【 display / non-display 】
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Graduate school:Keio University
Graduate course:Graduate School, Division of Business Administration
Course completed:Doctor's Course
Date of completion:2011.03
Completion status:Accomplished credits for doctoral program
Country location code:JAPAN -
Graduate school:Kwansei Gakuin University
Graduate course:Graduate School, Division of Commerce
Course completed:Master's Course
Date of completion:2007.03
Completion status:Completed
Country location code:JAPAN
Studying abroad experiences 【 display / non-display 】
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Name of institution: University of California at Berkeley, Haas School of Business
Name of job or career: Visiting Scholar
Study abroad period: 2016.09 - 2018.08
Degree 【 display / non-display 】
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Degree name:Ph.D.
Classified degree field:Business Administration
Degree awarding institution:Keio University
Acquisition way:Coursework
Date of acquisition:2012.01 -
Degree name:M.A.
Classified degree field:Commerce
Degree awarding institution:Kwansei Gakuin University
Acquisition way:Coursework
Date of acquisition:2007.03 -
Degree name:B.A.
Classified degree field:Commerce
Degree awarding institution:Kwansei Gakuin University
Acquisition way:Coursework
Date of acquisition:2005.03
Campus Career 【 display / non-display 】
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Job function organization:Kwansei Gakuin University School of Business Administration
Career:Associate Professor
Duties period:2013.04 - 2021.03 -
Job function organization:Kwansei Gakuin University School of Business Administration
Career:Professor
Duties period:2021.04 -
External Career 【 display / non-display 】
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Name of affiliation:Otaru University of Commerce
Department of affiliation:Department of Commerce
Career:Associate Professor
Periods of career:2011.04 - 2013.03
Academic Society Affiliations 【 display / non-display 】
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Affiliated academic society:INFORMS Marketing Science
Academic country located:UNITED STATES
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Affiliated academic society:Association for Consumer Research
Academic country located:UNITED STATES
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Affiliated academic society:Japan Institute of Marketing Science
Academic country located:JAPAN
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Affiliated academic society:Japan Association for Consumer Studies
Academic country located:JAPAN
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Affiliated academic society:Japan Society of Marketing and Distribution
Academic country located:JAPAN
Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display 】
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Field of expertise (Grants-in-aid for Scientific Research classification):Marketing, Consumer Behavior
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Field of expertise (Grants-in-aid for Scientific Research classification):Management
Thesis for a degree 【 display / non-display 】
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Written language: Japanese
Title of paper: Management with Consideration of Consumers' Prior Knowledge as an External Marketing Resource
Date of degree awarded: 2012.01
Name of author(s): NISHIMOTO, AkihiroCo-author classification: Single Work
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Written language: Japanese
Title of paper: Marketing Communication Strategies in a Cross-media Environment: Organic Communication Mix and Knowledge Structuring as an Advertising Effectiveness Index
Date of degree awarded: 2007.03
Name of author(s): NISHIMOTO, AkihiroCo-author classification: Single Work
Papers 【 display / non-display 】
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Written language: Japanese
Title of paper: Emergent-Nature Consumers as the Source of Innovation for Rapid Change: Analyses of Social Media Usage during the COVID-19 Outbreak
Publication title: Marketing Journal vol.40 (4) (p.44 - 57)
Date of issue: 2021.03
Name of author(s): Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji MOTOHASHIType of publication: Research paper (scientific journal)
Co-author classification: Joint Work
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Written language: Japanese
Title of paper: Psychological Ownership on the Tactile Experience Through the Digital Interface
Publication title: Journal of Business Administration vol.68 (2) (p.43 - 59)
Date of issue: 2020.08
Name of author(s): NISHIMOTO, AkihiroType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Single Work
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Written language: Japanese
Title of paper: Forward and Feedback Effects on Consumers' Evaluation of Sequential Brand Extensions in Competitive Context
Publication title: Journal of Business Administration vol.67 (3) (p.61 - 75)
Date of issue: 2020.03
Name of author(s): NISHIMOTO, AkihiroType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Single Work
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Written language: Japanese
Title of paper: Price Premium of New Products on Brand Extension
Publication title: Journal of Business Administration vol.67 (2) (p.1 - 18)
Date of issue: 2019.12
Name of author(s): NISHIMOTO, AkihiroType of publication: Research paper (bulletin of university, research institution)
Co-author classification: Single Work
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Written language: Japanese
Title of paper: Measuring the Total Effect of Advertising on Sales : The Mediating Effect of Social Media
Publication title: vol.68 (3/4) (p.1 - 20)
Date of issue: 2019.03
Type of publication: Research paper (bulletin of university, research institution)
Co-author classification: Joint Work
Books 【 display / non-display 】
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Written language: Japanese
Book Title: Megamarketing: The Strategy of Market Creation
Publisher's name: Nippon Hyoron Sha Co.,Ltd
Date of issue: 2020.01
Name of author(s): Nisimoto, Akihiro, Katsumata, Sotaro
Type of books: Scholarly Book
Form of book: Joint Work
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Written language: Japanese
Book Title: Competitive Context as Marketing Resources: The New Ideas for Avoiding Commoditization
Date of issue: 2016.02
Name of author(s): Akihiro NISHIMOTO
Type of books: Scholarly Book
Form of book: Joint Work
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Written language: Japanese
Book Title: Consumer Behavior as External Marketing Resources: Getting Competitive Advantages from the Heterogeneity on the Market
Date of issue: 2015.12
Name of author(s): Akihiro NISHIMOTO
Type of books: Scholarly Book
Form of book: Single Work
Academic Awards Received 【 display / non-display 】
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Prize: the Marketing Journal 2021 Incentive Award
Date of award received:2021.10
Country awarded:JAPAN
Classification of award received:Celebration by Official journal of a scientific society or Academic Journal
Individual name or group of awards winner:Akihiro NISHIMOTO, Sotaro KATSUMATA, Eiji Motohashi
Grant-in-Aid for Scientific Research 【 display / non-display 】
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Research item:Grant-in-Aid for Scientific Research(C)
Research activities period:2022.04 - 2025.03
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Research item:Grant-in-Aid for Scientific Research(B)
Research activities period:2021.04 - 2025.03
Research subject:Empirical Analysis of the Market Dynamics and Transformation on the Perspective from Multiple-market -
Research item:Grant-in-Aid for Scientific Research(C)
Research activities period:2019.04 - 2022.03
Research subject:Empirical Analysis about the Impact of Really New Products on Market Creation -
Research item:Grant-in-Aid for Scientific Research(B)
Research activities period:2017.04 - 2021.03
Research subject:Multiple Empirical Analysis of Market Creation and Maturation -
Research item:Grant-in-Aid for Young Scientists(B)
Research activities period:2016.04 - 2019.03
Research subject:Empirical Analyses Depending on Consumer Behavior Analyses to Develop the Strategy of New Market Creation for Avoiding Commoditization
Other external funds procured 【 display / non-display 】
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Fund:Yoshida Hideo Memorial Foundation, Research Grant for Full-time Academician
Research activities period:2016.04 - 2018.03
Research Topic:An Analysis of Big Data on Marketing Communication to Develop the Strategy of New Market CreationFunding organization name:Private Foundations
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Fund:Nomura Foundation Grant for Social Science
Research activities period:2012.11 - 2014.03
Research Topic:Development of a Value Measurement Model of Regional Brand Equity and Marketing StrategiesFunding organization name:Private Foundations
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Fund:Yoshida Hideo Memorial Foundation, Research Grant for Full-time Academician
Research activities period:2012.04 - 2014.03
Research Topic:Competitive Market Structure Analysis Focusing on Consumer Categorization: Marketing Communication Strategies in a Competitive MarketFunding organization name:Private Foundations
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Fund:Yoshida Hideo Memorial Foundation, Research Grant for Ph.D. Candidate
Research activities period:2010.04 - 2011.03
Research Topic:Consumer Categorization and Brand Management for Hybrid Products: Branding through Communication based on CategoriesFunding organization name:Private Foundations
Presentations 【 display / non-display 】
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Presentation (Written) language: Japanese
Conference Name: 109th Conference of Japan Institute of Marketing Science
Conference classification: Internal meeting
Meeting period: 2021.06
Topic / Session title: The Effects of Psychological Ownership on Consumer Behavior Under the Digital Environment
Form of presentation: Oral Presentation(general)
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Presentation (Written) language: Japanese
Conference Name: Japan Society of Marketing and Distribution
Conference classification: Internal meeting
Meeting period: 2021.04
Topic / Session title: Examining Consumer Well-being by Analyzing Smartphone Activation Logs: Emergent-Nature-Consumer Behavior in COVID-19 Outbreaks
Form of presentation: Oral Presentation(general)
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Presentation (Written) language: Japanese
Conference Name: 108th Conference of Japan Institute of Marketing Science
Conference classification: Internal meeting
Meeting period: 2020.12
Topic / Session title: Identifying Potential Market Opportunity Applied the Lead-users' Analogy
Form of presentation: Oral Presentation(general)
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Presentation (Written) language: Japanese
Conference Name: 107th Conference of Japan Institute of Marketing Science
Conference classification: Internal meeting
Meeting period: 2020.06
Topic / Session title: Consumers' Psychological Ownership on the Digital Interactions
Form of presentation: Oral Presentation(general)
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Presentation (Written) language: Japanese
Conference Name: 9th Research Conference of Japan Society of Marketing and Distribution
Conference classification: Internal meeting
Meeting period: 2019.12
Topic / Session title: A Comparison of Measuring Willingness to Pay by the Conjoint Measurement
Form of presentation: Oral Presentation(general)